StreamSend to Marketers: 5 Ways Social Can Power Email Marketing

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Tips to Boost Email ROI with Social

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Social sharing buttons have been proven to push click-through rates 158% higher.

StreamSend, the email marketing service provider, tells marketers five ways to build customer relationships and sales with social-powered email marketing

“Social media has transformed the way consumers make purchase decisions, gain more information about products and services, and find deals and purchase incentives,” said Dan Forootan, president of StreamSend Email Marketing. “Social sharing buttons have been proven to push click-through rates 158% higher. With over one billion social media users, adding the power of social media to your email strategy can produce large campaign response lifts.”

1.    Dress Up and Go out
Figuring out the goal and style of campaign content comes first so that language, images and offers are all tailored to pull visitors to a lead capture or purchase form – in messaging that
works for all social media pages, landing pages and emails.

2.    Reasons to Believe
People need reasons to pass along and recommend content. Engaging imagery, coupons, discounts or referral programs give them that reason. Share and pin buttons everywhere keep that content moving.

3.    Send it Once
In addition to mobile rendering, email template design should consider how the actual content will be repurposed as a Facebook tab and/or embedded into a blog post. Smart marketers take “create the message once and deliver it everywhere” with the click of a button, saving both time and money.

4.    Safe Landings
Landing pages are where marketers ask prospects and customers to take action. They should have the same message, look and feel as the email marketing that drove the visit, and should include a prominent call to action. Shorter lead capture forms work better than longer ones. Email templates can double as landing pages to get the message out, and should then follow a schedule to automatically repost to social. Meanwhile, search engines will continue to find landing pages, social pages, and share boards for months to come. doorstep and giving the offer another chance to be seen, acted on or shared.

5.    Connect Social Users to Email
Convert social network users into email subscribers by embedding an email opt-in form on social media pages, blogs and pin boards. A compelling call to action is crucial to opt-in.

Find out how to put Email + Social and all of the power of email marketing automation to work for your business, read StreamSend’s Email Marketing Automation & Integration Guide.

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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Jim McNulty
StandPoint Public Relations
+1 (508) 481-2024
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