One Eye Industries Rebrands and Continues to Lead the World in Magnetic Filtration Solutions

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One Eye Industries (OEI) rebrands with an updated logo, tagline and website. The company continues to be the world leader in magnetic filtration solutions.

On October 9, One Eye Industries Inc. (OEI), a Calgary based company that specializes in the design and production of Industrial Magnetic Filtration Solutions, announced a rebrand and launch of a new company website. After 15 years of success in the oil and gas, mining, manufacturing, transportation, marine, food production and chemical manufacturing industries in over 36+ countries in the world, the Company decided it was time for a brand refresh.

The Company has grown from humble beginnings in the CEO, Roger Simonson’s own garage, to the International Magnetic Filtration leader it is today. Mr. Simonson explains, “Change is always a challenge. Our technology is disruptive to traditional distribution and original equipment manufacturer (OEM) business models, because our filters are reusable, easily cleaned and have an operational life of 15 plus years. Our technology’s high efficiency in removing ferrous and non-ferrous contamination to submicron levels, extends the operational life of equipment components, lube oils and fluids more than twice its traditional life cycle. This is a game changer for the end user, as our customers routinely experience increased equipment reliability, reduced operational costs and increased profitability.”

The Company’s rebranding comes at a perfect time to present a fresh image. After 15 years, its Magnetic Filtration technology has achieved a significant benchmark of credibility in the oil and gas, and mining industries, in which many large corporations now employ OEI’s technology as the standard for their equipment. One of many examples in Western Canada is STEP Energy Services (STEP).

STEP, who attributes its success and growth in the oil and gas well servicing industry to a predictive and proactive reliability program, employ OEI as a key component in its maintenance program. Dale Constantine, Reliability Specialist of STEP explains, “OEI’s Magnetic Filtration technology has greatly enhanced our maintenance program. It has resulted in reduced operational costs through extension of equipment life and their components, as well as the reduction of unscheduled maintenance; all important factors amounting to greater equipment and company reliability. In addition, STEP uses OEI products for predictive inspections and root cause analysis as every magnetic filter tells a story. We are operating in a marketplace with low oil prices and a slowing economy, yet STEP is growing and expanding. It is our ability to provide cost effective and reliable service to our customers that enables us to continue to win business over our competitors.”

OEI now has an updated logo, which still pays homage to the legend of the great Canadian bear, after which the Company was named. In addition, the new website goes into more depth about Magnetic Filtration, its products, industry applications and many case studies from around the world. The Company remains under the same ownership and is excited to further expand its business and differentiate itself from traditional filter competitors around the world. OEI’s goal is to continue to provide its customers with highly efficient Magnetic Filtration Solutions that will improve reliability and profitability for years to come.

One Eye Industries is the world leader in Industrial Magnetic Filtration solutions. OEI produces superior Magnetic Filtration solutions for Fortune 500 companies in the oil and gas, mining, manufacturing and transportation industries in 36+ countries around the world.

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Cory Vo
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