MeYou Health Exhibiting at TEDxCambridge

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MeYou Health, a social well-being company, is participating in this year’s TEDxCambridge conference and will be demonstrating the company’s work on how to build “open social” communities for health change.

Open Social Design for Behavior Change

Despite the evidence for the impact of social processes on health outcomes, most vendors continue to limit participation in their programs to covered employees or members.

MeYou Health, a wholly owned subsidiary of Healthways, Inc., announced today that it will be participating in this year’s TEDxCambridge conference. TEDxCambridge is a unique evening event experience and technology exhibition that draws from the remarkable wealth of innovation, creativity, and inspiration found within Cambridge and beyond. TEDxCambridge features 1,100 guests, 40 exhibitors, and six speakers.

MeYou Health is a sponsoring member of the innovation lab, which is designed to showcase exciting products and services from Fortune 500 corporations and local startups. Members of the MeYou Health team will be demonstrating the company’s work on how to define and build open-social communities for health change. Also available at the lab will be “Open Social Design for Behavior Change,” a white paper that details the open social network model in all MeYou Health interventions.

Authored by Nathan Cobb, MD, the company’s Chief Medical Officer and Head of Clinical Effect, the paper explains how an open social approach increases a network’s power to effect change on individual participants. Whereas most wellness programs offer limited social networking, this model allows participants to share and interact with anyone in their social network, regardless of health insurance provider or employer. This means participants can connect with a wide range of people who are successful at making health changes.

“Despite the evidence for the impact of social processes on health outcomes, most vendors continue to limit participation in their programs to covered employees or members,” says Cobb. “Our own experience, including multiple clinical trials, demonstrates that opening up programs to any interested individual can drive up engagement and effect across all participants.”

About MeYou Health
MeYou Health delivers a turnkey program that improves well-being by encouraging people to walk more, eat better, quit smoking, and make healthier decisions. The program focuses on validated engagement, scientifically proven clinical effect, and social features, with supporting services that include incentives integration, eligibility checks, real-time activity dashboards, and quarterly and annual reporting. MeYou Health, LLC is a Healthways, Inc. company.

About TEDxCambridge
TEDxCambridge is a unique evening event experience that draws from the remarkable wealth of innovation, creativity, and inspiration found within Cambridge and beyond. TEDxCambridge features a live audience of 1,100 guests, 40 exhibitors, and six speakers.

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Sean Landry
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