IntelliMark to Unveil a Personalized Consumer Engagement Platform at the Shopper Marketing Conference & Expo 2015

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IntelliMark, announced today it will unveil a new innovative consumer engagement platform at the Shopper Marketing Conference & Expo October 12-15.

IntelliMark, announced today it will unveil a new innovative consumer engagement platform at the Shopper Marketing Conference & Expo October 12-15. For the first time, brands can bring 1:1 customer engagement to every shopper. Attendees visiting the IntelliMark booth 538 will discover how to accelerate content optimization, improve shopper conversion, increase unplanned purchases, and grow lead generation for onboarding into strategic marketing programs.

IntelliMark’s patent pending solution empowers brands to advance its customer engagement footprint into the point of purchase and create digital interactions with shoppers. While visiting booth 538, conference attendees will learn how to expand a brand’s ability to connect with and influence consumer purchase decisions.

This personalized consumer engagement platform activates each product unit as a distinct digital touch point creating responsive content which is delivered for each individual shopper. The content is specific to the product allowing brands to create meaningful and valuable moments with shoppers. The IntelliMark team will show attendees how a brand can expand the reach of their marketing campaigns, acquire data beyond the bounds of other digital channels to learn more about what shoppers want, and determine how to provide shoppers with content they value and enjoy.

Access to the IntelliMark consumer engagement platform will be available for visitors to explore its many features which include: responsive content with real time updates, geo-targeting, simplified A/B testing, customer centric landing pages, unit level serialization, analytics & reporting.

The IntelliMark team is elated to showcase how its platform gives brands a robust solution to improve their marketing ecosystem. By combining proprietary track and trace innovations with cutting edge advancements in digital engagement, this new platform helps brands spark valuable interactions with shoppers and deepen the relationship between brand and consumers like never before.

The Shopper Marketing Conference & Expo 2015 is the world’s largest gathering of shopper and retail professionals. It will be held October 12-15 at the Minneapolis Convention Center, Minneapolis, MN. Produced by the Path to Purchase Institute, the Shopper Marketing Conference & Expo attracts nearly 4,000 marketers, agency executives and retail professionals who develop shopper strategy along the path to purchase.

About IntelliMark
IntelliMark is an innovative consumer engagement platform for connecting brands with consumers delivering value to both. IntelliMark was created from the incorporation of digital marketing technology into extensive security track and trace development. IntelliMark was propelled into the market by strategic relationships with worldwide manufacturing leaders of digital press, equipment, and workflow solutions to the packaging and label markets. IntelliMark takes advantage of engagement marketing trends, digital press capabilities and leading technologies such as NFC to produce serialized codes at the individual package level allowing brands to bring their products to life and influence shoppers. IntelliMark’s vison is to become the consumer engagement platform delivering the most interactive digital marketing experiences. To learn more, visit intellimark.troygroup.com.

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Keli Henderson
TROY Group
304-232-0899 Ext: 223
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