StyleCon - Southern California’s Premier Beauty & Fashion Event to Debut Saturday, November 7, 2015 at OC Fair & Event Center

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StyleCon is Orange County’s premiere fashion and beauty event including fashion and style presentations, pop-up shops, beauty bars, makeup lounges, fitness demos, food trucks, entertainment and more. Attendees will have an opportunity to connect with digital influencers, style-makers and social media celebrities.

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StyleCon, beauty and fashion’s newest destination event, will debut in Orange County at The Hangar at the OC Fair & Event Center on Saturday, November 7, 2015, from 10:00 am to 4:00 pm.

Co-founded by Newport Beach entrepreneurs Irene Martino and Robyn Grant, StyleCon is a platform for all things style – trends, culture, beauty, fashion and fitness.

“We developed StyleCon to be an annual event showcasing all things fashion and style to a core audience of 16- to 30-year-old fashion-conscious women who follow the latest in lifestyle trends,” said Grant. “With the hottest leading brands like Topshop, Sleekhair, Kendra Scott, Blushington, Style 2020, Mother Trucker & co. and others being featured, StyleCon will be a fabulous event everyone will enjoy,” she added.

The multi-platform, interactive experience is expected to draw an estimated 1,000 millennial social influencers and trend followers. Attendees will engage with leading brands, enjoy numerous style panels and fashion presentations, and engage in lively meet and greets with favorite lifestyle influencers and bloggers popular with savvy social media followers. Shoppers will enjoy a day filled with fun give-a-ways – including a custom StyleTote valued at more than $75, stuffed with favorite beauty and fashion finds.

Created as a social media-based event, Martino and Grant chose OC-based fashion influencer, Alyssa Battaglia Denny, to be host the StyleStage. Denny is the founder and creative force behind the popular Living in Style OC blog which is followed by more than 35,000 enthusiasts. Alyssa will bring her unique style and creativity to present an impressive slate of influencers and content creators throughout the day via panels, meet and greets and Q & A’s.

Highlights of StyleCon will include Topshop’s Pop-up Boutique presenting the latest in fall and holiday fashions, unique denim distressing, a nail bar and other exclusive fashion opportunities. Sleekhair, the web’s hottest hair and makeup retailer, is bringing a posse of stylists and make-up artists to operate a spectacular beauty bar with personalized palettes and product advice as well as demonstrations throughout the day. One lucky StyleCon girl will receive a complete makeover from head to toe into an embellished mermaid. Blushington, the nation’s go-to destination for professional makeovers for everyday to special occasion, is giving complimentary “blush-ups” and holiday promotions.

StyleCon will also offer unique food, health and well-being opportunities. The Fit with Cambrie workout team will take the stage several times throughout the day, featuring emerging lifestyle guru Cambrie Schroder and her message of a fitness and optimism. Attendees can grab free snacks from SkinnyPOP, VitaCoco, Honest Tea and more. Attendees will also have the option to dine at a number of gourmet food truck stations located just outside of The Hangar.

Conveniently located and easily accessible from all over Southern California including San Diego, Los Angeles, Riverside and San Bernardino, StyleCon will be held at The Hangar at the OC Fair and Event Center (88 Fair Drive, Costa Mesa, CA 92626).

StyleCon tickets start at $29 – each attendee receives a StyleTote valued at over $75. VIP tickets are $79 and include a VIP StyleTote with even more giveaways. A portion of event proceeds will go to the Junior League of Orange County. For more information: and @stylecongirl.


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Lynn Selich
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Robyn Grant
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