Alley Cat Rescue Partners with Mobile App Swarm to Save Cats

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Alley Cat Rescue (ACR), a Maryland non-profit cat rescue and international advocacy organization, is partnering with mobile app Swarm through October 15 to raise awareness about the crisis of cat homelessness and overpopulation. Each time users check in on the app, Swarm will make a donation to support ACR’s cat welfare programs.

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Our partnership with Swarm and Grumpy Cat has helped us to spread our message of humane care for all cats in an amazing way.

“More than a million cats and kittens are killed in shelters each year because too many new kittens are born, and shelters simply do not have the resources to care for them all,” says ACR Founder and President Louise Holton. “Our programs, which include Trap-Neuter-Return (TNR) for feral cats, low-cost spay/neuter for domestic cats, adoptions, and our foster care network all work in concert to bring down the number of homeless cats and kittens on the streets, reduce shelter intake and euthanasia, and find caring families for cats and kittens who just need an opportunity to find a home.”

Trap-Neuter-Return is a non-lethal process that ACR says immediately reduces populations by diverting sociable kittens and cats to adoption programs. The sterilization aspect of the process halts the breeding cycle and leads to further long-term reductions in the number of cats living outdoors. Alley Cat Rescue says all of its programs follow the no-kill philosophy, where euthanasia is only an option for cats who are sick, injured or suffering, and who cannot be treated.

Swarm, a location-based social mobile app, also brought in internet sensation Grumpy Cat to assist with the campaign. Swarm users can now earn a special Grumpy Cat sticker when they check in, but only until the 15th. “Our partnership with Swarm and Grumpy Cat has helped us to spread our message of humane care for all cats in an amazing way. Users are checking in and sharing our message, and it’s all on behalf of cats,” says Maggie Funkhouser, Director of Communications and Development for ACR. “We’re hearing from people around the world on Facebook, Twitter, and Instagram who we may not have been able to reach in another way. We’re excited to see so much support for our efforts to reduce the killing of healthy and adoptable cats through robust rescue, adoption, and Trap-Neuter-Return programs for outdoor cats,” Funkhouser added.

Alley Cat Rescue was founded in 1997 and has been awarded the Independent Charities of America’s “Best in America” Seal of Approval. Their newsletter has won several awards from the Cat Writers’ Association, and their annual event, Feral Cat Spay Day, has helped spay or neuter more than 9,500 cats, preventing an estimated 20,000 unwanted births.

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Denise Hilton
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