Bring Home the Strength of New Drain Care Products from Roto-Rooter®

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Roto-Rooter, America’s #1 plumbing services brand for 80 years, now can be found at local home improvement, hardware, grocery, and mass market retailers. This new Roto-Rooter lineup is made by CR Brands and will feature the strongest at-home formulas for all household plumbing, septic, and drain care needs.

Roto-Rooter, America’s #1 plumbing services brand for 80 years, now can be found at local home improvement, hardware, grocery, and mass market retailers. This new Roto-Rooter lineup is made by CR Brands and will feature the strongest at-home formulas for all household plumbing, septic, and drain care needs.

“As you would expect from the nation's leading plumbing and drain care experts, this line of consumer products from Roto-Rooter is truly the strongest available,” said CR Brands CEO Rick Ruffolo. “These products are formulated with more active ingredients than other national brands and have the perfect viscosity, allowing them to clear tough clogs faster so sinks will drain and pipes will flow.”

The Roto-Rooter® products provide best-in-category performance and are safe for all types of pipes and septic systems. Each has been specially formulated to meet the demanding requirements of professionals and homeowners who expect only the best results.

“Only Roto-Rooter can ensure the professional grade power of the strongest national brand in every bottle,” said Ruffolo.

Roto-Rooter products are available nationally at Lowes, Walmart, Menards, Meijer, Hy Vee, and Tractor Supply stores. The Home Depot and Rite-Aid also carry Roto-Rooter products in select stores. For more information about our drain care products, please visit http://www.crbrandsinc.com/roto-rooter.

Roto-Rooter® Clog Remover is a concentrated gel formula with 25% more active ingredients than other brands to power through standing water to remove all types of stubborn clogs, soap scum, and grease. MSRP: $4.98 (42 oz); $5.98 (64oz); $6.98( 80oz); and $9.99 (128oz)

Roto-Rooter® Hair Clog Remover has 25% more hair-dissolving ingredients and a viscosity specially-designed to penetrate tough hair clogs. It is great for removing stubborn hair clogs and soap scum from bathroom sinks, tubs, and showers. MSRP: $10.99 (128oz)

Roto-Rooter® Build Up Remover contains a natural enzyme formula that prevents grease build up which can cause slow running drains, by coating pipe walls and eliminating build up before a clog forms. MSRP $9.99 (64 oz)

Roto-Rooter® Septic Treatment uses twice the enzymes of the leading national brand and is scientifically formulated to help prevent backups in your septic system.
MSRP: $11.27 (64oz)

Additionally, Roto-Rooter is excited to announce two high profile partnerships to support its consumer products. Roto-Rooter has teamed up with the Cleveland Cavaliers for the 2015-16 NBA season and the Cincinnati Reds for the 2016 MLB season. Immediately after each Cavs game, the team will post "Roto-Rooter Drained It!" highlight shots to the more than 6 million Cavaliers fans who follow the Cavs on social media. The Reds also will promote Roto-Rooter products with in-stadium video features after each RBI, along with commercials that air during all 162 "Reds on Radio" game broadcasts throughout the season. Together, these partnerships will generate more than 600 million consumer impressions over the next 12 months.

About CR Brands
CR Brands has an outstanding portfolio of nationally-recognized brands who are market leaders across a variety of categories and consumer segments. In 2015, more than 30-million units will be sold in more than 85,000 stores across all 50 states. In addition to Roto-Rooter®, CR Brands’ ever-expanding list of brands includes Oxydol, America’s first national laundry brand; Biz Stain & Odor Eliminator, with more stain-fighting ingredients and superior cleaning vs. other laundry additives; Dryel, the #1 at-home dry cleaning solution; and Mean Green, America’s #1 heavy duty cleaner. For more information, please visit http://www.crbrandsinc.com.
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Megan Licursi
CR Brands
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