UW Bothell School of Business Launches The Responsible Business Distinguished Guest Lecture Series

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Local award-winning business author and educator Carol Sanford will kick off the guest lecture program with her three-part series, The Business of the Future, on October 15th at the UW Bothell campus.

The University of Washington Bothell School of Business is pleased to launch its new Responsible Business Distinguished Guest Lecture series. The events will feature distinguished business leaders from the region who exemplify the innovative practices that are central to the leading-edge educational experience at UW Bothell. The free lectures are open to businesspersons and members of the community.

“This is a tremendous opportunity for business executives and entrepreneurs to acquaint themselves with one of the seminal thinkers defining the business of the future,” says Lisa Wellman, a former Apple executive and board member of the Washington Business Alliance. “Carol has worked with many of the top business schools in the country. The Pacific Northwest can now has access to her in person and I am thrilled.”

Carol Sanford will kick off the guest lecture program with her three-part series, The Business of the Future. It will offer disruptive yet proven practices on what the business strategy of the future will be and how to create it now.

Sanford, author of the multi-award-winning books, The Responsible Business and The Responsible Entrepreneur, is leading UW Bothell’s new Responsible Business Executive Education Program as its Director and teaching faculty. She has also been named an Executive in Residence for the campus. Sanford’s extensive experience as a business executive educator for nearly forty years and across nearly thirty industries has made her a respected guest lecturer at Harvard, MIT, Stanford and Ross Michigan. Sanford’s books are required reading at over one hundred universities including Harvard, Stanford, Babson and University of Michigan.

Business of the Future: Part I - How Strategy Will Be Developed
Thursday, October 15th 2015 at 6:30 pm
UW Bothell Campus Discovery Hall - Room 061

In the new approach, old practices such as competitive assessments and problem solving are replaced with ones that can grow a business by double digits annually and position it for market non-displace-ability. Learn…

  • The three big outdated processes most businesses use and how to revise them now;
  • Three secrets from Apple, Google and Costco’s playbook that can turn a business into a leader in its markets; and
  • How to make strategy fun and predictive of returns as well have everyone singing on the same page.

Business of the Future: Part II - How Leadership Will be Done in the 21st Century
Thursday, November 5th 2015 at 7:00pm
UW Bothell Campus, Discovery Hall - Room 061

Delegation, rewards and incentives, and inspiring team members are 20th century leadership practices. They will be replaced by ones in which people will take on their own development, accelerate their contribution and make leadership easier because they know how to lead themselves and one another. Learn five contrarian leadership practices that will make work easier, inspire, and make a bigger difference.

Business of the Future - Part III: How Management and Work Design Will Function
Tuesday, January 5th 2016
Time and location TBA

The last century of management focused on gauging talent by performance reviews and engagement, managing by feedback, buying the best talent, and building teams around tasks. All these are outdated.

Carol will share five fundamental shifts in managing people that will move companies ONE CENTURY forward in how to manage people, based on the latest management research and from Carol’s four decades of experience with Fortune 500 companies and entrepreneurs who have been wildly successful and done it all responsibility.

For more information about the lecture series and to reserve seats, go to

About Carol Sanford Institute: As a strategic innovation and responsible growth institute, Carol Sanford Institute uses an innovative, and yet decades-long tested, systemic technology to educate leaders to think creatively and systemically; thereby creating significant evolution in financial effectiveness, meaningful market contribution, and transformation of communities and ecosystems. For more information, visit http://CarolSanfordInstitute.com.

About University of Washington Bothell School of Business: The UW Bothell School of Business is a dynamic, passionate and ambitious community of students, scholars, business leaders and staff. We inspire business excellence and enhance the vitality of the community through innovative research and exceptional educational programs with a strong commitment to ethical leadership, critical thinking and communication. The UW Bothell School of Business is independently accredited by The Association to Advance Collegiate Schools of Business (AACSB), representing the highest standard of achievement for business schools worldwide. The school is a signatory to the Principles of Responsible Management (PRME) initiative, a UN Global Compact program. For more information, visit http://uwb.edu/business


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Elizabeth Noblitt
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