Invisible Media Adds Ari Osur to Management Team

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Former industry analyst and digital veteran joins as SVP Strategy

Invisible Media, a next-generation, real-time data, decisioning and automation platform for a mobile-first world, today announced the hiring of Ari Osur as Senior Vice President of Strategy. Osur brings nearly 20 years of digital, marketing and management experience to his role at Invisible Media, where he will contribute his expertise to product development, marketing, client services and corporate strategy.

“Our people are vital as we help brands leverage the power of real-time mobile signals to drive sales and improve customer experiences,” said Michael Della Penna, CEO of Invisible Media. “Ari’s extensive background as a marketer, industry analyst and technology product leader will greatly benefit our clients as they look to optimize customer experiences across digital and physical channels.”

Osur previously served as a principal analyst at Forrester Research, where he created and delivered research and advisory services focused on digital marketing. His prior roles with marketing and technology providers include general manager and director of product management of the attribution and marketing analytics unit at eBay Enterprise, vice president of product marketing at ad tech firm Simulmedia, and director of strategic services at Epsilon. As a consumer marketer, he also directed the global relationship marketing and CRM program at the National Basketball Association. Most recently, he operated his own marketing and strategy consultancy. He is a graduate of Cornell University and received an MBA from the Stern School of Business at New York University.

“Mobile is now paramount in delivering ideal customer experiences, and marketers require a platform purpose-built to identify and maximize mobile moments,” said Ari Osur. “Invisible Media, with its differentiated technology and proven management, is uniquely poised to help marketers succeed in this new world. I’m excited to be part of the team and look forward to building upon the company’s early success.”

About Invisible Media
Invisible Media helps leading brands leverage customer data, mobile signals and real-time technologies to drive results and exceptional experiences across physical and digital touch points. The company’s next-generation platform includes a mobile data cloud, proprietary predictive decisioning, multi-channel marketing automation and analytics. The platform enables clients to build, execute and automate timely, mobile-informed communications throughout the customer journey based on a consumer’s profile, behaviors, interests and movements. The Invisible Media solution addresses marketers’ needs to use in-the-moment experiences to differentiate their brand and to meet the heightened expectations of today’s mobile-minded consumer. Founded in 2014, Invisible Media, Inc. is based in New York City. For more information, please visit Invisible Media:

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Michael Della Penna
Invisible Media
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since: 12/2014
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