Available Wines Are Now On the Market

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Taken Wine Co. Launches New Red Wine and Pinot Grigio from Puglia, Italy

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The idea behind these wines is to make the world’s top wine regions more ‘available’ to American wine drinkers, particularly our Millennial fan base.

On the heels of its unprecedented success with Millennial favorites Taken and Complicated, Taken Wine Co. today announced the nationwide launch of its third label, Available. A relevant addition to a growing portfolio of fruit-forward, Millennial-centric wines, Available includes a 2013 Red Blend and a 2014 Pinot Grigio from Puglia, Italy.

Taken Wine Co. founders Carlo Trinchero and Josh Phelps—next generation winemakers who grew up together in the heart of Napa Valley—are taking a global view with Available, crafting terroir-driven wines from some of the world’s best growing regions. The inaugural offerings are a nod to their Italian roots, with grapes sourced from southern Italy’s buzz-worthy Puglia region, where dry, sunny days are tempered by cooling breezes off the Mediterranean Sea.

With a base of 50% Sangiovese, the 2013 Available Red Blend gets its structure from Cabernet Sauvignon (25%) and its smooth palate from Merlot (25%). The result is a lush, fruit-forward blend with the nose and flavor of a classic Italian table wine. The 2014 Available Pinot Grigio is made entirely with Pinot Grigio fruit from Puglia, which produces a richer style of this grape variety. Both wines retail for $13 and will be sold in stores nationwide.

“The idea behind these wines is to make the world’s top wine regions more ‘available’ to American wine drinkers, particularly our Millennial fan base” said Carlo. “We settled on the Puglia region for our initial offering, as it offers quality wine at an affordable price, and is becoming increasingly known as a more sophisticated wine region to consumers and trade. We’ve got our eye on several areas around the globe for our future releases.”

Carlo and Josh developed Taken Wine Co. around their peers who enjoy great wine and turn to social media to discover new brands. Available is a natural fit for the company’s interconnected vibe and approachable wine style.

“Our generation doesn’t hesitate to share personal information on social media sites, so the Available brand name spun from the popularity of relationship status updates,” explained Josh. “The wines speak for themselves with a classic, easy-drinking style that American wine drinkers will love.”

For more information on Available, visit http://www.takenwine.com. For bottle shots, tasting notes and logos, click here. To watch the launch video, visit the brand’s website at http://www.takenwine.com.

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About Taken Wine Co.

Childhood friends Carlo Trinchero and Josh Phelps created Taken Wine Co. in 2010 with a simple philosophy: “to craft great wines to share with our friends.” Both entrepreneurs grew up in the wine industry: Carlo is a third generation member of the Trinchero Family, Napa Valley vintners since 1948; Josh is the son of well-regarded winemaker Chris Phelps. The Taken Wine Co. portfolio includes three labels: Taken, Complicated and Available, sold nationwide and marketed by Trinchero Family Estates (TFE).

The TFE portfolio includes more than 40 brands such as Sutter Home, Ménage à Trois, Trinchero Napa Valley, Napa Cellars, Folie à Deux, Terra d’Oro, SeaGlass, Montevina, Trinity Oaks, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines, Charles & Charles, Taken Wine Co., Bandit, Newman’s Own, The Three Thieves, and The Show. TFE’s import portfolio also includes Angove Wines from Australia; Doña Paula Wines from Argentina; Carmen and the Wave Wines from Chile; Avissi Prosecco from Italy; Shatter Wines from France; Echo Bay from New Zealand; Sugar Island Caribbean Rum; and CRUZ and Tres Agaves Tequilas from Mexico. Visit http://www.takenwine.com or http://www.tfewines.com to learn more.

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Media Contact:

Carissa Abazia
Trinchero Family Estates
Office: 707-302-3020 / Cell: 707-321-7019
cabazia(at)tfewines(dot)com

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Carissa Abazia
Trinchero Family Estates
+1 707-321-7019
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