iQU Group Announces Leadership Changes

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Games Marketing Agency iQU Appoint New CEO & Management Team

iQU Group, a global leader in games marketing services and technology, today announced the appointment of Anant Bakre as the new CEO. Mr. Bakre was previously the SVP of Strategy and Corporate Development at iQU and worked closely on numerous growth initiatives over the last five years, including the Company’s acquisition of HoneyTracks (game analytics solutions) and investment in TinyLoot (game engagement improvement platform).

Reinout te Brake Founder of iQU, comments: “As we enter the next stage of the Company’s evolution, with the launch of our Mobilize effort and new solutions for our clients, we are confident that Mr. Bakre will play a pivotal role in strengthening the foundation that the team have built since launching in 2009.”

Mr. Bakre brings over a decade of experience as an investment banker in New York, Los Angeles and London at leading firms such as Credit Suisse and Montgomery & Co. He will head iQU’s management team which includes Simon Usiskin (Co Founder/CCO), Sebastian Lagemann (CTO) and Brian Spaans (CFO).

Anant Bakre says: “Reinout and Simon founded this Company with the ethos to help developers grow their games. Throughout the years, iQU has worked with numerous developers in helping them meet their marketing challenges. As the games development and marketing processes get more complicated, we are continuing to roll-out new solutions that empower developers to self-publish their games. I’m energized to take on the challenges of an ever-changing industry and am looking forward to executing on our core vision."

Jochem de Gruyter the former CEO of iQU Group, since 2012, adds “I’m proud of the whole team and what has been accomplished together in the past years. I have confidence in the strategy and leadership for further growth of iQU Group and its clients in the industry.”

iQU Group will continue to provide services and products to online and mobile game developers that assist them in growing great games. The company is based in Haarlem, The Netherlands and delivers services via multiple brands including iQU, Mobilize, HoneyTracks and the online gaming portal

About IQU Group

iQU Group delivers value added games marketing services and technology that empower developers to execute effective player Acquisition, Retention and Monetization (ARM). This is achieved via multiple brands including iQU, Mobilize, HoneyTracks and the online gaming portal

Our expertise comes in optimizing the complete gamer journey. Solutions are provided and being used by early stage game companies as well as global leaders like Electronic Arts, Wargaming, Hutch Games and Ubisoft.

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