"It’s really wonderful when you can find a program to support like Cotopaxi’s where not only are we helping to promote quality products, but we’re making the world a better place."
Cottonwood Heights, Utah (PRWEB) October 13, 2015
Cotopaxi, an innovative and socially conscious outdoor products brand, has tapped MadrivoOPM to manage its rapidly expanding affiliate marketing channel.
Cotopaxi is an e-commerce startup that sells outdoor products and experiences while dedicating a portion of their profits on each item to a specific social cause. One backpack, for example, funds a week of tutoring for a child living in a Bolivian orphanage. Each Cotopaxi water bottle sold, on the other hand, provides six months of clean water to a person living in Cambodia.
“Over the course of my career, I have helped to build and optimize hundreds of affiliate programs,” said MadrivoOPM Managing Director Linda Woods. “But it’s really wonderful when you can find a program to support like Cotopaxi’s where not only are we helping to promote quality products, but we’re making the world a better place while we’re at it!”
As an outsourced affiliate management organization, MadrivoOPM will provide experienced management to Cotopaxi’s budding affiliate marketing channel. Drawing on more than four decades of combined experience in the affiliate space, the OPM team will leverage industry knowledge, a wealth of experience in affiliate marketing, and strong existing relationships to grow Cotopaxi’s brand and introduce new potential customers to their mission and their products.
"Cotopaxi is looking to build a strong, high performing affiliate program that creates new incremental revenue streams for our business,” said Cotopaxi VP of Marketing Jay Hampton. “We were impressed by Madrivo’s approach and methodology for building our affiliate program and look forward to enjoying the results."
Cotopaxi creates innovative outdoor products and experiences that fund sustainable poverty relief, move people to do good, and inspire adventure. As a Delaware Public Benefit Corporation, we focus our efforts on global poverty alleviation & give targeted grants to advance health, education, and livelihoods initiatives around the world. http://cotopaxi.com/pages/impact
MadrivoOPM specializes in online affiliate marketing channel management. From optimizing existing affiliate channels to developing fresh strategies for brand new programs, MadrivoOPM’s proactive, hands-on affiliate management delivers results. The MadrivoOPM team becomes an extension of our clients’ marketing & sales teams, helping to increase their online customer acquisitions and delivering more sales. Our management team boasts more than four decades of collective results-driven experience in all aspects of affiliate channel management across dozens of verticals. MadrivoOPM is a division of Madrivo Media LLC, a leading online media agency. For more information, visit http://www.madrivo.com/OPM