Washington, DC (PRWEB) October 13, 2015
CVS/pharmacy, the retail division of CVS Health, and InComm Healthcare & Affinity have developed valuable new strategies for enrolling and serving insurance consumers who do not have a bank account, which makes it more difficult for them to obtain health insurance and pay monthly premiums. In “Health Plan Engagement Strategies: The ABCs of Serving Consumers Who Don’t Have Bank Accounts,” the upcoming Oct. 21 complimentary webinar from Atlantic Information Services, Inc. (AIS) and InComm Healthcare & Affinity, executives from InComm and CVS/pharmacy will present innovative, proactive retail enrollment and premium payment strategies to serve the “unbanked” and “underbanked” market segment.
Over the course of this one-hour program, David J. Graziano, Marketing Manager at CVS/pharmacy, and David Vielehr, Senior Vice President at InComm and General Manager for InComm Healthcare & Affinity, will answer the following questions of strategic importance:
- What is the demographic profile of the so-called “unbanked” or “underbanked” marketplace? What strategies are successful in engaging this class of consumers?
- How can health plans design retail enrollment strategies that can be executed with no cost to the member and minimal cost to the insurer? To what extent do convenient payment options improve member retention and satisfaction?
- Are unbanked/underbanked households more likely to be uninsured and eligible for subsidies? How should this factor into a health plan’s consumer engagement tools?
- How can health plans make retail engagement a major member communication channel? How should insurers and retailers use retail strategies to collaborate on wellness and incentive programs?
Additionally, the speakers will offer strategies for engaging members in wellness activities, such as accessing over-the-counter medications and supplements.
A concluding 15-minute Q&A session will offer participants the chance to pose questions to the speakers.
Visit https://aishealth.com/incomm-102115 for more details and registration information.
About InComm Healthcare & Affinity
InComm Healthcare & Affinity is a wholly owned subsidiary of InComm Holdings, Inc., created in 2012 through InComm’s acquisition of Medagate. The acquisition included Medagate’s point-of-sale and defined-spend payments capabilities, the Enhanced Payment Platform and the OTC Network. Combining InComm’s distribution and redemption network with Medagate’s point-of-sale benefit and reward platform created a powerful new offering: InComm Healthcare & Affinity (IHA). Learn more at http://www.incommhealthcareandaffinity.com.
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at http://www.AISHealth.com.