Local Winner of Gold's Gym Dream Vacation Embarks for Hawaii Today

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Kevin Costello, local winner of Gold's Gym in Mooresville "Check-In and Win" contest, leaves for Hawaii grand prize trip today.

“I didn’t believe I could win a free vacation simply by checking in on Facebook every time I worked out,” says Kevin Costello.

Kevin Costello, winner of the “Check-In and Win a Vacation to Hawaii” Facebook contest at Gold’s Gym of Mooresville, North Carolina, embarks today for his dream vacation to Hawaii.

“I didn’t believe I could win a free vacation simply by checking in on Facebook every time I worked out,” he says. “This contest encouraged me to get to the gym and invest in my own health – and now I’m going to Hawaii.”

Thanks to his healthy efforts, Kevin will enjoy 5 days and 6 nights of oceanfront accommodations on Oahu, including a flight from his hometown.

Kevin wasn’t the only one thrilled by this contest win. Dr. Kevin Craft, owner of Gold’s Gym locations in Mooresville, Gastonia, Lake Norman and North Charlotte, and Bill Konstand, president of TAG Digital Marketing, a search engine and social media marketing agency in Orlando, Florida, were just as elated.

“This contest was unique thanks to the value of the prize and the required minimum of only 20 check-ins over a 3-month period,” says Konstand. “We estimate that the social media check-ins announcing that members were supporting their local Gold’s Gym location were well into the millions. That equates to millions of free advertisements for these locations and a bucket list vacation for our winner, Kevin.

“Small businesses drive our nation’s economy,” he continues, “and this extraordinary social media contest allowed our small business gym clients to offer a prize that would normally only be possible with the backing of a Fortune 500 corporation.”

Dr. Kevin Craft, owner of Gold’s Gym in Mooresville, North Carolina, agrees. “Hundreds of our fitness center members participated,” he said. “Check-in posts went from just a few initially to an influx near the end. We saw greater gym attendance and witnessed a lively buzz in our community thanks to our enthusiastic members.”

Over 10,000 Gold’s Gym members across the nation participated in the “Check-In and Win a Trip to Hawaii” contest, but unfortunately, there could only be one winner. Konstand advises gym members not to despair! TAG Digital Marketing will run this contest annually at their participating Gold’s Gym locations. “As more independently owned and operated Gold’s Gyms participate each year,” says Konstand, “prizes will increase in value for even more amazing experiences.”

Destinations for upcoming contests may send one participant anywhere from a Caribbean adventure to an exotic Tahiti locale. Stay tuned -- information will be available in participating Gold’s Gym locations soon.

The “Check-In and Win a Vacation to Hawaii” contest is not affiliated with Facebook or Gold’s Gym International; rather, it is sponsored by TAG Digital Marketing in support of over 100 Gold’s Gym independent franchises who have hired TAG for complete digital/internet marketing management.

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Ann Alexander

Dr. Kevn Craft
Gold's Gym Mooresville
since: 03/2011
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