Informz and Higher Logic Integrate to Drive Online Community Engagement and ROI for Associations

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Informz Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announces integration with Higher Logic’s Community Platform

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Associations now have a way to increase engagement by sending targeted messages to community members based on their activity or lack of activity in the community.

Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that Higher Logic’s community platform will now integrate with the Informz email marketing and marketing automation platform. The integration makes it easier than ever for associations to drive online community participation and maximize the ROI of their community investment with perfectly-timed, personalized emails sent from Informz. Informz is the only email provider integrated with Higher Logic.

Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, a virtual whiteboard for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with data sources such as Higher Logic’s community platform, enabling organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.

Higher Logic is a leading provider of cloud-based community platforms that bring like-minded people together in secure communities designed to drive engagement, collaboration and organizational growth. The Higher Logic community platform seamlessly integrates with applications and products like the Informz email marketing and marketing automation platform. This data synchronization is critical to achieving community outcomes like a full and complete network on day one, communities based on demographic data and member interests, and business intelligence reporting with a 360 degree view of member involvement with an organization.

“We have been working with Higher Logic for over five years and I have always been impressed with their commitment to the association space, people and products. I am very happy to announce this new integration,” said Joe Tyler, CEO at Informz. “Associations now have a way to increase engagement by sending targeted messages to community members based on their activity or lack of activity in the community.”

Integration features include:

  • The ability to create Online Community Target Groups in Informz based on Automation Rules in Higher Logic.
  • Online Community Target Groups can trigger emails or campaign entry to fully automate welcome, nurture, re-engagement campaigns and more – allowing you to create behavior-based messaging to drive community participation.
  • Combine online community activity with your Informz Engagement Scoring model to get a more complete picture of member engagement levels.
  • A turnkey integration that is simple to implement with no technical expertise required.

“Our long-standing partnership with Informz provides great opportunities for associations to drive online community engagement, effective marketing strategies and overall ROI,” says Rob Wenger, CEO at Higher Logic. “Together Higher Logic and Informz offer a centralized and comprehensive solution for any organization looking to improve the overall member experience.”

Associations utilizing this integration will be empowered to take online community engagement to the next level. For more information, visit http://www.informz.com.

About Informz
http://www.informz.com

Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.

About Higher Logic
http://www.higherlogic.com

Higher Logic is an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people all together, by giving their community a home where they can meet, share ideas, answer questions and stay energized. Learn more at http://www.higherlogic.com.

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Lori Ely
Informz
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