Jacuzzi Luxury Bath Announces Expansion of Elara® Bathtub Family

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New sizes, features and patented TargetPro™ Jet now available for Elara® Bathtub Family

Elara® Bathtub

Elara® Bathtub

It is with great excitement that we announce the launch of the expanded Elara® Drop-In/Undermount Family and the brand new patented TargetPro™ Jets

Jacuzzi Luxury Bath (http://www.jacuzzi.com/baths/bathtubs/), the company that introduced the world’s first whirlpool bathtub nearly 60 years ago, is expanding the well-known Elara® Family of hydrotherapy bathtubs to include new sizes, new installation options and features that are universally desirable.

“It is with great excitement that we announce the launch of the expanded Elara® Drop-In/Undermount Family and the brand new patented TargetPro™ Jet,” shares Erica Moir, Vice President Marketing and New Product Development . “With three new size offerings, more upgrade levels, and new bathtub installation opportunities – the Elara® Family now has something for everyone.”

The Elara® Family now offers seven models ranging from 60” x 32” x 19.5” to 72” x 42” x 26”. The new low-profile heights (under 23”) allow for tub/shower combination installations. The low-profile models offer 10 jets, and the deeper 26” models offer 14 jets. “We are seeing demand for low-height, tub-and-shower sizes in the marketplace and our popular Elara® drop-in bath was the perfect candidate for this expansion,” says Nick Ochtman, Product Marketing Manager.

New contemporary TargetPro™ and SlimPro® Jets, coupled with a linear overflow drain, make the Elara® bathtub even more attractive. The patented TargetPro™ Jet offers a sleeker aesthetic that is easier to clean and has improved 360-degree air introduction. Furthermore, it offers 60 degrees of adjustment and complete shut-off capabilities.

The Elara® Family is available in Soaking, Pure Air®, Whirlpool and Salon® Spa experiences. List prices start at $1,535.

Media contact: Kristina Spindler, Director of Marketing, Jacuzzi Luxury Bath 1.909.247.2057.

About Jacuzzi Luxury Bath

Jacuzzi Luxury Bath has been fashioning the ultimate bathing experience for nearly 60 years, since the Jacuzzi brothers first commercialized the submersible whirlpool pump in 1956. The iconic line of Soaking, Pure Air®, Whirlpool and Salon® Spa experience baths continues to provide elevated and luxurious experiences by pushing the boundaries of convention in bathing.

Jacuzzi Luxury Bath is a dba of Jacuzzi Inc., the world’s most recognized name in whirlpool bathing. For more information, visit http://www.jacuzziluxurybath.com or follow us on Facebook at https://www.facebook.com/jacuzziofficial. For Jacuzzi Luxury Bath customer service, call 1-800-288-4002.

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Kristina Spindler, Channel Marketing Manager
Jacuzzi® Official
since: 06/2010
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