Entertainment and Attraction Industry Vet Ravi Shankar Heads Attractions Division for MediaMation, Inc.

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Interactive Technology Company Continues Focus on the Themed Entertainment/Attractions Side of its Business.

“Going forward, I will be managing MMI’s attractions projects from inception to completion,” says Shankar. “The ultimate goal is to create an excellent experience for the client through every aspect of the process.”

Indicative of the company’s continued focus on the themed entertainment/attractions side of its business, interactive technology company MediaMation, Inc. (MMI) has named Ravi Shankar as Director of Attractions.

Joining the company in August 2015, Shankar’s arrival at MMI comes as the long-time global amusement industry innovator continues to expand its employee roster, break into new domestic and foreign markets, and ramp up production/installation of its MX4D® Motion EFX seats and technology (known as 4D/5D seats in some markets) for both the amusement and cinema industries.

High profile attractions projects for MMI throughout the years have included installations for Merlin Entertainments, Legoland, the Abraham Lincoln Presidential Library & Museum in Springfield, IL, the Coca-Cola Museum in Atlanta, the Bacardi Headquarters fountain in Bermuda, UnderWater World in Seoul, Korea, and many more.

In his role as MMI Director of Attractions, Shankar will head up the MediaMation Attractions Division. Drawing on his extensive experience in managing projects for theme parks, retailers, restaurants, casinos, and other attractions as the former VP of Operations at Edwards Technologies, Inc., Shankar is tasked with building out the division’s infrastructure.

The executive’s responsibilities for MMI include overseeing project managers, streamlining processes, monitoring engineering quality control and deliverables, “greenlighting” division budgeting and purchasing decisions, as well as developing, nurturing, and supporting customer relationships.

In addition, Shankar works closely with MMI’s sales force to ensure from the “get-go” that all projects are delivered “on time and on-budget.”

“Going forward, I will be managing MMI’s attractions projects from inception to completion,” says Shankar. “The ultimate goal is to create an excellent experience for the client through every aspect of the process.”

Observes MMI Vice President/CTO Dan Jamele: “MediaMation is extremely pleased to bring someone with Ravi’s attractions industry experience, expertise, and connections on board. We are fully confident in his abilities to grow and prosper this sector of our business to great effect.”

ABOUT MEDIAMATION, INC. – For more than 24 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats. Besides its MX4D® Motion EFX technology and seats, MMI designs and implements creative solutions for corporate projects, complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, retailers, museums, cinemas, and FECs. From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. For more information, visit http://www.mediamation.com, call 310.320.0696 or email: sales@mediamation.com

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Deborah Brown

Deborah Brown
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