DoubleDutch Appoints New Chief Marketing Officer

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Experienced Enterprise Software Marketing Executive Emily He Joins Mobile Event App Provider to Boost Sales and Marketing Investment and Accelerate Company Growth

DoubleDutch, the global leading provider of mobile event apps and event performance analytics, today announced the expansion of its executive team with the appointment of Emily He as Chief Marketing Officer (CMO). Emily will be responsible for overseeing DoubleDutch’s marketing teams globally and helping to lead the company to its next phase of growth.

“As DoubleDutch aspires to be a critical component of the marketing technology stack, the expansion of our executive team with this CMO hire is particularly strategic for us,” said Lawrence Coburn, CEO of DoubleDutch. “In addition to being a proven visionary and results-oriented marketing leader, Emily has deep experience with the DoubleDutch platform as a previous customer. It’s an incredibly powerful combination.”

Emily brings to DoubleDutch more than 17 years of experience in go-to-market strategy, marketing communications, product/solution/vertical marketing, demand generation, customer marketing, as well as digital and social marketing across a variety of sectors within enterprise software. Prior to joining the company, she was CMO at leading talent management solution provider Saba Software, responsible for the development and execution of the company’s go-to-market strategy as well as market awareness, demand generation and field enablement programs on a global basis.

“As a previous customer, I was a rabid fan of DoubleDutch’s solution. The company’s product vision, proven track record of execution, and unique culture that combines humility, passion and entrepreneurism made a lasting impression on me,” said Emily. “DoubleDutch is perfectly positioned to capitalize on the profound transformation that is taking place in the event industry as marketing professionals embrace mobile, social and big data to revolutionize the way they manage events. I’m thrilled to be joining DoubleDutch during a pivotal time of growth for the company, and I look forward to helping drive the company’s sales and marketing forward to facilitate faster growth.”

Emily’s extensive background includes product, operations and marketing leadership positions at companies such as Customer Relationship Management leader Siebel Systems, supply chain platform company E2open, and Oracle Corporation. She holds an MBA from Stanford Graduate School of Business.

See additional thoughts from Emily on joining DoubleDutch here:


About DoubleDutch
DoubleDutch provides mobile applications and performance analytics for events, conferences, and trade shows for more than 1,000 customers including SAP, UBM, and Urban Land Institute. Founded in 2011, DoubleDutch was recently named to Inc. 5000’s list of fastest growing private companies, AlwaysOn’s Global 250 best-of-breed private companies in SaaS and Enterprise, and Forbes’ list of 10 hot companies to work for in San Francisco. DoubleDutch is based in the Mission District of San Francisco with regional offices in Amsterdam, London, Hong Kong, and Portland.

Press Contacts:
Christine Pai, Blanc & Otus
Direct: +1.415.856.5114

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