Purple Announce Structured Methodology When Choosing Event Management Technology and how this can be successfully adopted into an organisation.

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Purple, a leading independent business and technology consultancy has spent a significant amount of time in seeing Event Management Technology (EMT) evolve over the years and have been at the forefront of advising customers on what this really means in terms of business advantage. Most importantly Purple can demonstrate how EMT can be successfully adopted into an organisation.

Event Management

Event Management

Eren Dunning says "Finding the right solution can be daunting considering the vast number of options available. We have developed a methodology to map and prioritise a company’s event management needs and match the right solution."

Event Management Technology - Finding the Right Solution for Your Company

When searching for technology based event management solution's there are a number of common factors issues to be taken into consideration. Given the complexity, infrastructure and payment methods modern users demand, it makes good business sense to work with an experienced technology consultancy. Finding the right solution can be a daunting task considering the vast number of options available in today’s market. At Purple we have developed a proven methodology to map and prioritise any company’s event management requirements and transpose this into the identification of the right solution.    

How can Purple help companies select the right Event Management Technology from the vast list of current providers?

At Purple our proven methodology to find the right solution first involves undertaking a fit/gap requirements analysis. This is constructed by interviewing key stakeholders within businesses. We then prioritise users requirements and compare these against a carefully prepared matrix of all the major market solutions. This allows Purple to measure and score each solution against the requirements and make an objective recommendation.

Below is a list of just some of the factors which form the comparison matrix:


  • Can the solution be easily integrated into the host’s website via iFrame/widgets?
  • Is the attendee registration process customisable?
  • Is the solution a standalone piece of software which must be deployed on each user’s machine? Or is it an online cloud based system making it accessible anywhere in the world?
  • Is there the ability to setup organisation hierarchy with appropriate security/ access rights?
  • Is the solution capable of issuing personalised and targeted communications?
  • Does the solution offer an extensive API to enable the sharing of event/user data between the Data Warehouse, CRM and Finance systems ?
  • Can HTML emails be generated easily without coding?
  • Is the in built reporting/analytics comprehensive and easy to use?
  • Is the solution capable of emailing invitations, confirmations and reminders?
  • Does the solution have the inbuilt functionality to launch email marketing campaigns and deliverability reporting?
  • Is the solution aesthetically pleasing to the end user?
  • Does the solution provide the user with a familiar environment?

The Provider

  • Does the provider have sufficient development and support staff?
  • Is the provider stable in the industry and likely to have any large change to the service in the foreseeable future?
  • How long has the provider been in business and are they profitable?
  • Do you have protection against future price increases?

The Cost

  • Does the solution have automated payment refund capabilities?
  • Does the provider charge a percentage on ticket sales and credit card transactions?
  • Can you use the registration system to collect payments in an automated and secure manner?
  • Are fees disclosed in a customised proposal or contract?
  • Does the solution offer mobile capabilities?

About Purple
Purple take an accurate and impartial view over people, processes & technology. This valued service is supported by a unique approach, which enables them to provide complete visibility and improvement recommendations to its clients. This service is supported by an ability to plan, cost, deliver, procure and manage any initiatives that have been identified to be worthy of investment.

Finally, this unique combination of skills, methodologies and toolsets enable them to provide on-going monitoring of clients processes and technology assets to ensure they remain efficient and productive.

Core services include:

  • Working with businesses to create technology strategies and roadmaps to facilitate efficiency and business growth
  • Investigation and architecture of innovative technology solutions to realise corporate goals
  • Management of technology projects and leadership of in-house or outsourced project teams
  • Implementation of technology strategy
  • Independent IT procurement process management and guidance
  • Customised IT consultancy

For further information about Purple, please contact:

+44 (0) 203 3767447

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Jayne Munnings

since: 08/2013
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