Gravity4 Acquires eXovue, the First Native SSP for Content Marketing, Adding Another Key Component to the Gravity4 Marketing Cloud

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Gravity4 Acquires eXovue, the First Native SSP for Content Marketing, Adding Another Key Component to the Gravity4 Marketing Cloud.

Gravity4, the world’s first high frequency marketing cloud, announced the acquisition of eXovue, the market’s first native SSP for content marketing, which allows publishers competitive access to all native demand channels. The acquisition of eXovue significantly expands the market opportunity for Gravity4 by empowering publishers and digital media companies with the means to successfully and efficiently navigate today’s native advertising and content recommendation strategies.

“Gravity4 has spent the past year building a world-class marketing cloud for advertisers. Now, our revolutionary platform offers a powerful solution for publishers; the first true supply-side platform for native advertising,” said Gurbaksh Chahal, Chairman and CEO of Gravity4. “The eXovue platform, seamlessly integrated with our marketing cloud, will enable publishers to dramatically increase revenue by creating competition between Native Demand partners.”

The Native landscape has grown substantially over the past few years. In a sector that once consisted of just Taboola and Outbrain, it has grown substantially to include over 12 different companies vying for publisher inventory and generating billions of dollars in ad revenue in the process. eXovue has the only technology in the industry that helps optimize these ad units to deliver publishers the greatest return for the ad space.

“When we founded eXovue, we were determined to create a product that solved an existing and high-value publisher problem in the Native landscape,” said Justin Manes, CEO of eXovue. “The gap we identified is the lack of competition between Native Demand Partners.”

“As we brought our product to market early this year, we found that publishers were already aware of the problem and highly receptive to our solution,” Manes said. “With early adoption exceeding all expectations we realized that we would need a strong partner with the right vision, resources and leadership to properly expand the business. Gravity4 is a terrific fit for eXovue, offering strong leadership, global presence, tremendous scale, and unique buy-side synergies. Additionally, Gravity4 fosters a culture of entrepreneurship, performance, and meritocracy. With this acquisition we are now mutually and enthusiastically in a position to maximize Gravity4’s native offering to publishers.”

eXovue’s solution will be renamed G4 Native SSP for Publishers (http://g4native.com/ssp), and the entire eXovue team will be integrated into Gravity4 organization. Mr. Manes will become Vice President of Native Solutions, and report to Mr. Chahal. This marks Gravity4’s twelfth acquisition since the company was launched in July 2014. Terms of the acquisition were not disclosed.

About Gravity4
Gravity4 delivers the world’s first high frequency marketing cloud integrated that boosts digital marketing ROI web, mobile, video, and social channels. Automation, Simplicity, and Design are the fundamental ingredients behind all the applications and solutions in the Gravity4 Marketing Cloud.

From day one, the Company’s goal has been to simplify marketing by humanizing the essential components behind it. Gravity4 offers a full suite of enterprise applications to aggregate social, web, email, mobile, CRM, search, and location data in real time for free. This offering allows marketers to save millions of dollars annually and enhance automation across all digital consumer touch-points.

Gravity4 is a global software-advertising company headquartered in San Francisco, CA with offices in the US, Bermuda, Ireland, Brazil, Denmark, Turkey, Canada, Australia, Columbia, Sweden, Norway, Spain, and Finland.

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Nikhil Sharma
Gravity4
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