GSM Marketing Introduces Committed To Outcomes™, a Retirement Industry Creative Co-op to Produce and Share Messages and Education About Saving

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Committed To Outcomes™ (C2O) is a creative collaboration of retirement industry firms to produce and share information and educational messages useful to millions of Americans saving through employer-sponsored retirement plans. Member firms will meet as a best practices group and will underwrite the authoring of messages for industry publication as well as videos, animations, infographics and articles to share with clients, partners and most importantly—participants, to help them take best advantage of the opportunities of saving in their retirement plan.

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As an industry, it’s time we focus our collective energies on how we help create better outcomes.

Committed To Outcomes™ (C2O) is a creative collaboration of retirement industry firms to produce and share information and educational messages useful to millions of Americans saving through employer-sponsored retirement plans. Member firms will meet as a best practices group and will underwrite the authoring of messages for industry publication as well as videos, animations, infographics and articles to share with clients, partners and most importantly—participants, to help them take best advantage of the opportunities of saving in their retirement plan.

C2O members align on the core theme that drives business every day—a commitment to helping others achieve their retirement savings goals. “As an industry, we tend to be comfortable writing and talking about plan design, tax savings and regulatory concerns, but we often don't translate this effectively to why we’re here—to help millions of people reach their long term retirement income goals.” says Alan Gross, president of GSM Marketing and founding organizer of Committed To Outcomes.” He continued, “Our goal is to produce high quality content participating member firms can share freely with clients, referral partners and most importantly, plan participants under their own brand. The group will fund and help prioritize creative production of original videos, animations, infographics, email communications and social messaging programs.”

As a collaborative group, Committed To Outcomes will produce and share more content than any single firm is likely to be able to fund, prioritize and deliver. And every firm will be able to leverage this effort under their own brand while being recognized as contributing to this important industry initiative. Retirement plan consultants, administrators, recordkeepers, investment advisors, attorneys, fiduciaries, trustees, custodians and other service providers are invited to apply for membership as founding members.

Our Mission
To share the retirement plan industry’s commitment to successful retirement outcomes through educational messages that encourage employees to learn more about the value of participating in employer-sponsored retirement plans.

Why Now?
As an industry, it’s time we focus our collective energies on how we help create better outcomes. We invite you to learn more about how to better articulate your commitment to outcomes.

Learn more at http://www.committedtooutcomes.com

About GSM Marketing
As a leading marketing partner to retirement and investment professionals, GSM provides consulting and services to help clients build brands that connect, websites that work and content campaigns that drive stronger relationships. Founded in 2009, GSM’s clients include recordkeepers, plan consultants, third party administrators, advisors, fiduciaries, investment managers and other professional service providers across the U.S. Learn more at http://www.GSM.marketing

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Alan Gross
GSM Marketing
+1 (904) 565-2959
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Committed To Outcomes

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