Bob Dececco Rocks Direct Response at New Livemercial Enterprise

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Bob DeCecco is appointed Chief Strategy Officer for Livemercial and brings vast years of direct response expertise in executing highly successful growth-driven corporate strategies to a new Livemercial enterprise.

Livemercial (, a world leader in direct response marketing and live event marketing, today, announced an appointment that bolsters the Company’s strategy, marketing, and operations to a new level.

Bob DeCecco is livemercial’s newest appointment, filling the position of Chief Strategy Officer for Livemercial. DeCecco will be a catalyst to considerable growth as he brings years of experience as a public and private company C-Level Executive while raising equity and debt capital in every Wall Street arena. His expertise in executing highly successful growth-driving corporate strategies will vastly assist the Company as it develops strategic alliances and partnerships for a new entity and product. DeCecco is expected to bring simplicity and grace to an innovative home automation product.

“Bob is a dynamic businessman. His one-of-a kind experience earns him a meaningful role within our organization, and we fully expect to make good use of his vast experience, leadership, and depth as we launch our latest product,” said Johnny Mathis, Founder and CEO of Livemercial. “I have worked extensively with him in the past, have the utmost respect for his experience and accomplishments, and we have developed close and trusted relationships with each other that will enable us to cohesively build a new company and product.”

Before joining Livemercial, DeCecco served as Chairman and CEO of Infusion Brands International, Inc. and Chairman and CEO of As Seen On TV, Inc ( While there he transformed a failed holding company enterprise (Omni Reliant Holdings, Inc.) into a successful international consumer product company, marketing brands and selling products directly to the consumer. He the led the acquisition/merger of As Seen On TV with major flagship brands such as, Ronco (, eDiets (, and Dual Saw ( Today, he joined forces with Livemercial where he can utilize his extensive background to catapult an original home automation product to new heights.

“Home automation is an exciting new frontier. It is not every day that you can be involved with a revolutionary product as it is about to be introduced to the people. I am very excited to stand at the helm of this organization and to provide the strategy and direction needed to be successful,” confidently remarked DeCecco.

About Livemercial - Livemercial is a pioneer in online direct response marketing, or “infomercials.” Using its advanced online technology Livemercial has generated over a billion dollars in online sales by making it easier to put products in people’s hands with its simple intuitive ordering process. In addition to its advanced ordering technologies, Livemercial has developed an extensive internal media technology that matches products and services to potential buyers. Livemercial sold more than $44 million worth of products online in 2001, the first year Livemercial was incorporated. Since then, Livemercial has marketed more than 3,000 brands, and delivered more than $1 billion in online sales by the end of 2008. In 2007 Livemercial created a separate division to solely focus on lead generation and helping the live seminar industry fill rooms with potential customers. In 2009 Livemercial was an Inc 5000 company, with offices throughout the United States and Europe.

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Brandy Aspen
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