RedLink announces turnkey integration with PubFactory, the award-winning scholarly publishing platform from Safari.

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The new association will enable publishers hosted on the PubFactory platform to easily integrate with RedLink’s Business Intelligence (BI) solution and to leverage its complete range of sales insights.

RedLink, a rapidly growing provider of business analytics to academic publishers, and PubFactory, an award-winning online publishing platform and home to a diverse range of publishers, will fully integrate to deliver a comprehensive suite of sales analytics and visualization tools to publishers on PubFactory. RedLink’s turnkey integration with PubFactory will enable publishers on PubFactory to take full advantage of the BI solution and the actionable insights that it provides, including real-time dashboard views of usage data, pay-per-view traffic and user access patterns to set sales strategy for revenue growth and establish business plans to future-proof their sales and marketing operations.

Deepika Bajaj, Vice President of Publisher Relations for RedLink, said, “We are extremely excited about our integration with the PubFactory platform. It has been a pleasure working with the Safari Client Services Team. As partners, we have a common goal to create value for our customers with the integration of our BI solution and their online hosting platform. The integration with PubFactory is in sync with RedLink’s goal to develop solutions that can be easily adapted across publisher platforms to offer flexibility to publishers, to create the best user experience possible, and to increase propagation dissemination of their content.”

“As a publisher-owned business and a service provider, Safari is acutely aware that platform technology is no longer just about bringing content online. Beyond best in class technology and dedication to great customer service, it's about empowering publishers with analytic tools to support data driven decisions and enable their success. Our platform-wide integration with RedLink is a key strategic investment in our larger metrics roadmap. We are excited to provide this sales insights tool to our existing and all new PubFactory clients, and especially to De Gruyter who will be the first to launch a PubFactory integration with RedLink,” said José Fossi, Vice President of Operations, Safari.

About Safari
Safari is the leading global platform for technology and business learning with more than 40,000 books, video courses, and articles from top industry experts and publishers on Since 2001, Safari has been connecting the work of the brightest minds with individuals at the world’s most innovative organizations. Safari is also the provider of the scholarly publishing platform, PubFactory. PubFactory’s technology platform and publishing services have been adopted by innovative publishers like OUP, DeGruyter, and SAGE. Headquartered in Sebastopol, California with offices in Boston and Arizona, Safari is a wholly-owned subsidiary of O’Reilly Media.

About RedLink
RedLink has been associated with the world of academic publishing by providing business intelligence (BI) solution to a number of publishers across different hosting platforms. It provides a simple, intuitive and user friendly interface to visualize data in a way that enables marketing and sales people to stay on top of their customers' needs, proactively deal with risks, easily spot opportunities, and grow their business. RedLink Network is the cornerstone of RedLink’s new and ambitious push to solve some of the vexing issues being faced by both the publishers and librarians by streamlining scholarly communication. For more information about RedLink, please visit:

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Deepika Bajaj
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