"Where Price is the Point" reintroduced by Price Point.

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Price Point returns to their origins and reintroduces the tag line "Where Price is the Point". In a continued effort to always provide the best value on the highest quality products to the bike enthusiast they also announced Exclusive Deals

Where Price IS The Point!

"Price Point Rocks!! Not only best prices by far, items are received in as little as one day. Seriously stoked, living the dream.” Rob Speely, Marin CA

Price Point Americas leading online bike retailer has announced plans to shift to a business model that more closely resembles the company’s origins as a company that offers the lowest prices in the industry coupled with top quality merchandise. Price Point has a long history, over 20 years, of building relationships with manufacturers and vendors in order to establish the buying power to acquire the best products at unbelievable prices. Price Point has refined the product line in order to focus on the bike parts and components, bikes, apparel and accessories that bike enthusiast really want.

When the company began, the name Price Point was carefully chosen to signify that the owners understood price really is the point. The founders knew from the get go that pairing high quality bike parts with prices that were affordable were the secret to success. “It was always about getting riders on the trails or on the road, that is why to this day the tag line is Where Price is the Point”, says Price Point Director of Marketing, Rebecca Pisicoli. Rebecca goes on further to say, “Bringing customers great deals by buying entire product lines, close outs and product from up and coming manufactures are just some of the ways that Price Point lives by that tag line”. Utilizing this strategic buying model with a focus on delivering the lowest price brings a definite eye opening urgency to the consumer and is definitely the point when looking for the best deals and best pricing. “Thought my dream bike build was way out of reach, then found Price Point. The pricing on items like Shimano, Easton and Giro was out of this world, this is too good to be true. But it’s true and Price Point Rocks. Not only best prices by far, items are received in as little as one day. Seriously stoked, living the dream.” Rob Speely, Marin CA

Price Point used the tag line “Where Price is the Point” as the catalyst to return to tenets that the company was founded on by offering a foundation of high quality product, exceptional customer service and unique give backs to customers, at the lowest prices guaranteed. Price Point first step in this transformation was the introduction of the Exclusive Deals program. Exclusive deals offer products that can only be found at pricepoint.com. Find out more about Exclusive Deals here http://www.pricepoint.com/exclusive-deals/

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Tony Pisicoli
Price Point
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since: 11/2009
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