Students of Les Roches Hotel School are Disrupting Industry Frontiers with the Future of Hospitality Summit (FHS)

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The Future of Hospitality Summit (FHS) is a student-led initiative that brings together industry experts to discuss the latest developments in innovation and technology in hospitality.

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Students of Les Roches International School of Hotel Management in Crans-Montana, Switzerland, are organizing the Future of Hospitality Summit (FHS), a conference that will allow industry professionals to share insights about the latest innovations and tech-based developments to the leaders of tomorrow on October 16–18.

The event will be hosted at Les Roches’ campus near the mountain resort of Crans-Montana. The entire concept, organization and execution of the event is led by members of Start-Up Mountain, a recently founded Les Roches student club designed for prospective entrepreneurs to allow them to share ideas and develop business plans under the guidance of faculty members.

The FHS includes presentations by exciting new innovators, including Markus Schreyer, the regional director of marketing for Starwood Hotels, who will address digital marketing; Elia Blei, director of digital at Condé Nast Italy, who will cover content strategies; Jeff Down, senior sales director of Sojern, who will talk about customer targeting; Sandra Steving, the innovation director of Fahrenheit 212 who will address industry innovation and disruption; and Celine Vadam, a business development manager for STR Global, who will focus on data analysis. The speeches are complemented by workshops that will be conducted in smaller groups allowing in-depth demonstrations of the latest tech-based innovations and encouraging students to engage with speakers.

The event will start with an introduction and a first presentation, followed by a welcome cocktail and dinner on Friday evening. The second day is fully dedicated to presentations and workshops and will conclude with a networking event, closing dinner and an after-party that will allow all attendees to network.

The FHS is just one more way Les Roches strives to offer its students value. Not only does the institution offer a curriculum that combines applied hospitality classes with theoretical courses in management theory, it also encourages innovation and business acumen among students, many of whom choose to specialize in entrepreneurship and go on to found their own companies.

For more information about the Future of Hospitality Summit (FHS), please visit

About Les Roches International School of Hotel Management
Founded in 1954, Les Roches International School of Hotel Management is a private institution based on the Swiss model of education. Les Roches offers undergraduate, graduate and post graduate programs in the fields of hospitality, tourism, event and entertainment management.

With campuses in Switzerland and Spain (Les Roches International Hotel Management School, Marbella), and affiliated campuses in China and Jordan (Les Roches Jin Jiang International Hotel Management College (LRJJ), Shanghai, China; and The Royal Academy of Culinary Arts (RACA), Amman, Jordan), Les Roches offers students the opportunity to transfer between its locations to gain an international educational experience.

Les Roches is accredited at the university level by the New England Association of Schools and Colleges, Inc. (NEASC) and is ranked by luxury hotel hiring managers among the top three hospitality management schools in the world for an international career (TNS Global, 2013 Survey). Les Roches is part of Laureate Hospitality Education, a leading hospitality management education group. For more information, please visit

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