RevCascade Launches New Platform To Enable Brands And Retailers To Generate More Ecommerce Revenue

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Easy to implement platform removes all the pain of drop shipping. The RevCascade platform transforms drop shipping into a powerful new revenue stream for mid to high end brands and retailers.

The RevCascade reporting dashboard summarizes all drop ship activity in real time.

Transform the headache of drop shipping into a massive revenue stream.

At the Luxury Interactive Conference today, RevCascade announced the release of its marketplace automation platform, which enables brands and retailers to grow ecommerce revenue via simplified drop shipping. Drop ship marketplaces are one of the fastest growing segments of ecommerce, generating more than $500 billion in global ecommerce sales, representing over 38% of the $1.3 trillion global ecommerce market. The dominating marketplace players include companies like Amazon, Ebay, and Alibaba who focus primarily on the mid-to-low end of the market.

While some mid-to-high end retailers like Nordstrom and Macy’s are expanding their businesses to support drop shipping, building a marketplace at scale is difficult to replicate due to the current myriad of brands, retailers, and disparate technology solutions. These challenges make marketplaces inefficient in today’s environment.

RevCascade eliminates these complexities, providing a single integration that allows any brand and any retailer to centrally manage their drop ship business with all of their business partners. RevCascade automates the interactions and data between brands and retailers, from merchandising through transactions, creating efficiency, value and revenue opportunity for both sides. With the RevCascade platform,

  • Retailers can significantly expand the number of products they offer via ecommerce to consumers.
  • Fulfillment for brands is now as easy as any e-commerce order.

“Until now, there has been too much friction constricting ecommerce revenue for mid-to-high end brands and retailers due to a lack of technology. With consumers shopping less and less in brick & mortar stores and ecommerce on the rise, brands and retailers are thirsting for innovation to help them effectively reach consumers. RevCascade transforms the headaches associated with drop shipping into a massive revenue stream,” said CEO and co-founder Josh Wexler.

The RevCascade founding team most recently helped build one of the largest global online advertising marketplaces, the Rubicon Project (NYSE: RUBI), from pre-revenue through its IPO in 2014. RevCascade has raised $2.8 million from a who’s who of investors including Millennial Media CEO Michael Barrett, MediaMath Co-Founder and CEO Joe Zawadzki, Silicon Valley super angel Gil Penchina, Firstborn Founder Michael Ferdman, Rubicon Project Co-Founder Craig Roah, and former CMO Kara Weber.

About RevCascade
RevCascade is an ecommerce platform built for brands and retailers that transforms the headaches of drop shipping into a massive revenue stream. With consumers shopping in stores less and less and ecommerce on the rise, brands and retailers are thirsting for innovation to help them thrive in the future. RevCascade's vision is create a new revenue stream for mid-to-high end brands and retailers. For more information, visit or follow @RevCascadeHQ on Twitter.

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Josh Wexler
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