LifeFuels Expands Executive Team

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Ethan Gill and Anthony Beverina Join Company’s C-suite as LifeFuels Nears General Availability

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Ethan and Anthony bring a wealth of experience and passion that is critical as we near the general availability of our product and scale the business.

LifeFuels announced today that it has added two experienced business leaders, Ethan Gill and Anthony Beverina, to its executive team.

Ethan Gill serves as LifeFuels’ Chief Operating Officer. In this role he manages the company’s day-to-day operations including business development, supply chain and logistics. Within LifeFuels, Ethan and his team cultivate partnerships with top brands for it’s rapidly expanding FuelPod marketplace so that customers can select the products that fit their lifestyle and health needs.  Ethan’s teams are also responsible for contract and supplier management, manufacturing agreements, product distribution, and corporate support.

Ethan has 19 years of experience in corporate operations in the technology and healthcare fields with organizations that range in size from venture capital-backed startups to Fortune 500 companies. Prior to joining LifeFuels, Ethan served as executive vice president and chief administrative officer for MHM Services, a leading national provider of innovative healthcare products and services throughout the United States. In 2015 Ethan was recognized by SmartCEO Magazine as an Executive Management Award winner for his leadership and notable accomplishments at MHM.

Also joining LifeFuels is Anthony Beverina, serving as the company’s Chief Strategy Officer. In his role Anthony works with LifeFuels’ CEO Jonathon Perrelli on strategic initiatives, investor relations and corporate development with a focus on data analytics strategies.  Anthony is a 25 year veteran of hardware and software technology businesses, having brought multiple analytics and software products to new markets and led profitable product-centered businesses.

Before joining LifeFuels, Anthony co-founded and served as president of Digital Sandbox, an analytics and software company.  As president, Anthony led the go-to-market strategy for Digital Sandbox’s products and advanced analytics in public and private sector markets.  In 2013 Haystax Technology acquired Digital Sandbox and Anthony served as president of public safety and commercial solutions until his departure in 2015.

“Ethan and Anthony bring a wealth of experience and passion that is critical as we near the general availability of our product and scale the business,” said Jonathon Perrelli, CEO of LifeFuels. “I have tremendous respect for each of them as both Ethan and Anthony have grown, operated, and exited large successful businesses. Ethan and Anthony bring experience, passion, and entrepreneurial track records that will be critical to scaling the business as we reach general availability of our products.”

About LifeFuels
LifeFuels is a health technology company devoted to promoting enhanced wellness and athletic performance through a portable nutrition and hydration management solution. The LifeFuels smart nutrition bottle automatically dispenses vitamins, minerals, supplements and flavors from FuelPods™ and communicates wirelessly with the LifeFuels App. Through the App, customers can track and correlate intake with hydration & nutritional goals. LifeFuels bridges a crucial gap between nutrition and wearable technology and closes the loop on activity trackers to provide a complete view of an individuals input and output.

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Lisa Throckmorton
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