Adventure™ Advertising Named Agency of Record for Hatteras Yachts

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Hatteras rebrand to debut at the Fort Lauderdale Boat Show in November, 2015.

In July 2015 Hatteras Yachts named Adventure Advertising their agency of record. They selected Adventure based on the agency’s creative strategy and extensive experience in the marine industry.
Beginning with a comprehensive rebranding strategy created for the renowned yacht builder from North Carolina, Adventure is developing a new Hatteras website, catalogs, brand videos, online and email marketing, and print advertising campaigns. Adventure also directed photo and video shoots in Florida and the Bahamas to capture the unique lifestyle offered by the legendary brand.

Joe Cacopardo, Hatteras Director of Marketing reported “Adventure embraced the Hatteras lifestyle and repositioned us as the sophisticated, modern and elegant brand that is reflected in our designs. Also as part of our ongoing strategy Adventure has helped Hatteras increase web traffic and leads by 75% and 97% respectively since signing on with our iconic brand.”

According to Adventure’s Creative Strategist Gina Nacey, “Hatteras has a rich legacy in yachting and is an iconic brand. They’re also industry leaders in yacht design and manufacturing innovation. Their 2015-16 rebranding will embrace the Hatteras heritage while demonstrating their progressive technological superiority.” Hatteras’ rebrand will debut at the Fort Lauderdale Boat Show in November, 2015.

About Hatteras Yachts: For more than 55 years, Hatteras Yachts, an affiliate of Versa Capital Management, has been recognized as a world leader in the construction of express boats, sportfishing convertibles and luxury motor yachts. Based in New Bern, NC, Hatteras has defined the industry and pioneered the production of large offshore fiberglass powerboats, starting with the introduction of its first model, Knit Wits, in 1959. Hatteras builds luxury motor yachts from 60 to 100 feet, sportfishing convertibles from 54 to 77 feet, and the 45 Express.

Adventure Advertising provides all-encompassing creative and marketing services to leading brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success.

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Gina Nacey
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