How to Grow Your Business During a Downturn

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Successful IT Consultant/Entrepreneur, Carl Mazzanti shares his experience and advice about thriving in a recession

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When times get tough, those that can listen and help someone through their challenges builds trust and garners votes. In this case the votes are with their wallets.

Successful NYC area IT consultant and entrepreneur, Carl Mazzanti, shares his experience and advise about how to grow a business during a recession in a new article on eMazzanti Technologies’ website.

In the article, Mazzanti relates how his firm successfully navigated the 2007 – 2009 recession, continuing double digit growth and emerging stronger to make the Inc. 5000 list of Fastest Growing Companies six years running.

“During flat or declining markets we have been able to grow at a double-digit pace, and often more than 20% a year,” stated Carl Mazzanti, CEO eMazzanti Technologies. “A lot of this success is based on customer service. When times get tough, those that can listen and help someone through their challenges builds trust and garners votes. In this case the votes are with their wallets.”

Below are a few excerpts from the article “How to Grow your Business during a Downturn”.

“Since 2001, there have been a number of course corrections but none as drastic as the financial meltdown this past decade. I think most small business owners expected the pre-recession economy to be the new norm for commerce.”

Investing during a Downturn

“By advising his customers to make the right investments in technology, Carl helped them to position their businesses for growth. By supporting them through the tough times, they prospered together.”

“Symbiotically, those customers that continued to invest with us during the recession grew even faster as their own markets began to recover.3 Knowing where to invest, increasing productivity, and building a foundation for success, each customer that continued to invest in technology during the recession did extremely well when opportunities to serve others returned in droves.”

Advice to Push through a Downturn

“With persistence, dedication to customer service, marketing and prudent financial management, you can weather any downturn. Hiring the right people to get the job done will see you through. Partnering with your vendors and your staff early will make all the difference when you need them most.”

Read the full article here.

Related resource information:

eMazzanti Revenues Up 129%, Topping Consistent Long-term High-growth Performance

Timothy Oulton Headed for Exponential Growth with Retail Solutions from eMazzanti Technologies

About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support to increase productivity, data security and revenue growth for clients ranging from professional services firms to high-end global retailers.

eMazzanti has made the Inc. 5000 list six years running, is a 2015, 2013 and 2012 Microsoft Partner of the Year, and a 5X WatchGuard Partner of the Year. Contact: Carl Mazzanti 844-360-4400 or Twitter: @emazzanti Facebook:

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Kent Sorensen
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