Renowned British Retailer, Rigby & Peller Lingerie Stylists London, Expands to America

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International Lingerie Retailer Launches in the United States for the Very First Time

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Imagine if every woman had a bra for every pair of shoes she owns – Lingerie Styling brings this idea to life. By introducing this concept to American women who live busy lives, we want to be their one-stop shop for lingerie, swimwear and nightwear.

Rigby & Peller Lingerie Stylists London announced that the renowned lingerie retailer has launched in America. On September 22, 13 Rigby & Peller stores introduced the rich heritage of more than 75 years in the premium lingerie business along with the luxury service pioneered by the brand called “Lingerie Styling” to the United States.

“Van de Velde is committed to bringing the Rigby & Peller brand to the American woman,” says Dirk De Vos, Director of Retail at Van de Velde, Rigby & Peller’s parent company. “We will bring a high level of service paired with premium product offerings to the American consumer under a brand that brings years of experience in Lingerie Styling and which also holds the Royal Warrant of H.M. Queen Elizabeth II in London.”

With the expansion, Rigby & Peller U.S. introduces Lingerie Styling to America. This is the service of wardrobing women by helping them find the perfect lingerie, nightwear and swimwear to match their unique shape, style and color. This service goes beyond solely focusing on basic styles and also encompasses discovering styles that keep up with seasonal trends and fashionable colors.

“All women deserve to feel comfortable, confident and look beautiful,” says Jeniece Vaughn, Head of Marketing at Rigby & Peller U.S. “Imagine if every woman had a bra for every pair of shoes she owns – Lingerie Styling brings this idea to life. By introducing this concept to American women who live busy lives, we want to be their one-stop shop for lingerie, swimwear and nightwear.”

The Rigby & Peller in-store experience provides an upscale styling service with an array of closely curated collections from premium brands like Marie Jo, PrimaDonna, Aubade, Empreinte, Simone Pérèle and many more. Exclusive to Rigby & Peller’s American locations are brands like Le Chat, Barbara, On Gossamer, Hanky Panky, Jonquil and In Bloom. With more than 90 sizes ranging from A to K cup, every woman is able to find lingerie that fits her body and her lifestyle perfectly at every Rigby & Peller U.S. store.

In addition to Rigby & Peller’s new U.S. stores, the retailer also has locations in the United Kingdom, Germany, Denmark, Hong Kong and China. To learn more about Rigby & Peller or to make an appointment to receive a personalized Lingerie Styling session, please visit rigbyandpeller.com.

About Rigby & Peller US:
Rigby & Peller is the original pioneer in expert Lingerie Styling, the service of helping women find the perfect lingerie, nightwear and swimwear to match their shape, style and color. The company was founded in the United Kingdom in 1939 by two female corsetières Gita Peller and Bertha Rigby. With lingerie maverick, June Kenton, at the helm, Rigby & Peller evolved into one of the most talked about brands in London and has dressed some of the world’s most iconic women, from rock royalty to crowned heads. Rigby & Peller is renowned for its pioneering Lingerie Styling service and truly curated collections. With now more than 40 stores worldwide, Rigby & Peller stylists help every woman feel more confident and beautiful in perfectly fitted lingerie. All Rigby & Peller stores carry more than 90 sizes, which range from A to K cup and come in various luxury brands.

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Eleni Morris
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Rigby & Peller US
since: 06/2010
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