Concept Searching Partners with AIIM to Develop Content Analytics Certification Program

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Expertise on Semantic and Analytical Technologies Shared by Concept Searching as Contributing Course Author

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Analytical and semantic technologies allow organizations to turn what is essentially information 'chaos' into information 'opportunities'.

Concept Searching, the global leader in semantic metadata generation, auto-classification, and taxonomy management software, and developer of the Smart Content Framework™, has partnered with AIIM to contribute as an author to its new certification course in Content Analytics. Carla Mulley, Vice President of Marketing at Concept Searching, authored the module ‘How to Use Analytics to Improve Search’.

The program was prompted by the growth in various types of analytics, to extract information to assist organizations in decision making about their organizational performance. Sharing many of the same objectives of Business Intelligence, Content Analytics focuses more on unstructured and semi-structured data due to the volume of content, the rise of social business, and real-time communication with customers via the web.

The course comprises 10 modules, with an online exam leading to a Content Analytics Specialist designation. It is available as an online, on-demand, self-paced course, but can also be scheduled as an in-person private class for individual organizations.

The new certification is the result of a research survey conducted by AIIM. According to its results, “91% of information and IT professionals think semantic and analytical technologies are key components for turning information chaos into information opportunities, 84% of organizations will continue to hoard information, but will start to rely on semantic and analytical technologies to provide insight and control, and 73% consider that there is real business insight to be gained if they can get the analytics right.”

Atle Skjekkeland, Chief Evangelist at AIIM, commented, "The convergence of mobile, social, and cloud computing is creating a perfect storm for information management. Analytical and semantic technologies allow organizations to turn what is essentially information 'chaos' into information 'opportunities', but most of them lack the internal know-how and competencies to use these analytical tools. In response, AIIM has established an industry coalition of leading analytics experts to assist in developing a full range of training and other educational resources made available through AIIM channels."

Carla Mulley, Vice President of Marketing at Concept Searching, was approached by AIIM to author a course module, due to her expertise in search technologies and extensive experience in software solutions.

“AIIM is a leading world-wide source of information, reports, and surveys to assist information professionals in understanding the marketplace and learn best practices on a range of topics,” said Martin Garland, President of Concept Searching. “We were honored and delighted to be asked to participate in the development of the new certification program, by providing the expertise and knowledge of one of our staff in authoring the module about auto-classification and search related to content analytics. We are proud that all our team members are highly conversant with not only our software but the marketplace in general, and typically have years of experience in their subject areas,” he concluded.

More information on the course can be accessed here.

About Concept Searching
Concept Searching is the industry leader specializing in semantic metadata generation, auto-classification, and taxonomy management. Platform agnostic, Concept Searching also has a Microsoft Gold Application Development competency, and offers a complete suite of SharePoint and Office 365 solutions. The award winning technologies integrated with Concept Searching’s Smart Content Framework™ encompass the entire portfolio of unstructured information assets in on-premises, cloud, or hybrid environments. Clients have deployed the intelligent metadata enabled solutions to improve search, records management, identification and protection of privacy data, migration, text analytics, eDiscovery, and enterprise social networking applications.

Concept Searching is headquartered in the US with offices in the UK, Canada and South Africa. For more information about Concept Searching’s solutions and technologies visit and our Blog, and follow us on Twitter and LinkedIn.

About AIIM:

AIIM has been an advocate and supporter of information professionals for 70 years. The association’s mission is to ensure that information professionals understand the current and future challenges of managing information assets in an era of social, mobile, cloud and big data. Founded in 1943, AIIM builds on a strong heritage of research and member service. Today, AIIM is a global, non-profit organization that provides independent research, education and certification programs to information professionals. AIIM represents the entire information management community, with programs and content for practitioners, technology suppliers, integrators and consultants.

All product and company names herein may be trademarks of their respective owners.

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