Minneapolis, MN (PRWEB) October 15, 2015
Total Expert LLC, a Minneapolis, MN based Real Estate and Mortgage Software-As-A-Service (SAAS) provider, announced today plans to officially launch its flagship Co-Marketing and Compliance Platform, TE-Lender Pro, to mortgage lenders at the upcoming Mortgage Bankers Association’s Annual Convention & Expo in San Diego October 18-21.
The launch of TE-Lender Pro coincides with an environment of increasing uncertainty regarding Marketing Services Agreements (MSAs) and related co-marketing activities among real estate and mortgage professionals. In the wake of recent scrutiny by the Consumer Financial Protection Bureau (CFPB), the debate within the industry continues regarding the marketing practices and compliance burdens associated with MSAs. Because such arrangements can present considerable risk for mortgage lenders, many have chosen to halt their MSA programs, leaving a gap in their marketing efforts aimed toward reaching potential homebuyers.
Total Expert’s TE-Lender Pro platform focuses on addressing co-marketing challenges faced by lenders today. The platform automates the deployment and tracking of co-marketing efforts between real estate and mortgage professionals, while compliance-focused features and corporate-defined controls assist lenders in addressing RESPA Section 8 concerns from a single, integrated dashboard.
“Our Co-marketing and Compliance Platform initially arose from an unmet need in the marketplace for Lenders and Realtors who wanted to expand their exposure to potential homebuyers by sharing in marketing and customer acquisition costs, but wanted to do so in a transparent and compliant manner”, said Joe Welu, Founder and CEO of Total Expert. “The process involved with creating, approving, and tracking co-marketing activities can be incredibly time-consuming and inefficient. We knew we could automate much of it to help alleviate the burden on marketing and compliance teams. We also knew we could create a repeatable, trackable system within our platform to help our clients better manage the inherent risks associated with co-marketing.”
Once campaigns are deployed, TE-Lender Pro allows each party to track any leads generated and independently market their products and services accordingly. The system’s capabilities assist agents and lenders in pinpointing the origin of their common clients and allow for collaboration within the platform to promote a higher level of service and a superior client experience.