Alliance Data to Discuss the Role of Technology in Building Customer Loyalty

Share Article

Loyalty360 Webinar to Show Marketers How They Can Use Digital Tools to Get Closer to Customers, Drive Sales, and Build Long-term Relationships

News Image
Engaging and rewarding customers in a way that’s meaningful and personalized is absolutely paramount for marketers today.

Customers expect a lot from brands today in exchange for their loyalty. To generate brand loyalty, companies must move beyond traditional touch points and leverage new digital, mobile, and social technologies and channels to identify and engage with the right customers. These digital tools and technologies can be a powerful differentiator to reach consumers in a way that is personalized, relevant, and meaningful.

By understanding customers at the individual level, marketers can move beyond mass marketing and deliver messages and offers that will motivate customers during the moments that matter on their path to purchase.

On Nov. 5, 2015, at 1 p.m. EST, Loyalty360 will host a webinar titled, “Great Expectations: The Digital Journey to Customer Loyalty,” which will be presented by the Alliance Data companies: Alliance Data’s card services business, Conversant, Epsilon, and LoyaltyOne.

This webinar will demonstrate how data-driven insights build personalization, relevance and engagement, and how reaching those customers with the right message, on the right device, and at the right time will reinforce loyalty.

In this webinar, attendees will learn how to:

  • Leverage data to create actionable insights into how the customer wants to experience your brand
  • Create a brand-immersive experience through the right use of technology
  • Ensure personalization and relevance at each customer touch point, while optimizing the loyalty program to achieve the greatest ROI

The featured webinar speakers will be: Jeff Berry, Senior Director of Research and Development at LoyaltyOne; John Bartold, Senior Vice President of L|CX at Epsilon; Raju Malhotra, Senior Vice President of Products for Conversant; and Sheryl McKenzie, Vice President of Products and Capabilities of Alliance Data’s card services business. All four speakers bring extensive experience in innovative loyalty and product marketing strategies and technological development to the discussion.

“Customers now expect to be able to engage with their favorite brands where, when, and how they want,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “Engaging and rewarding customers in a way that’s meaningful and personalized is absolutely paramount for marketers today. Those that can leverage technology and data to truly listen to their customers will build the lasting loyalty needed to attain significant growth.”

Marketers are invited to join Loyalty360 and the Alliance Data businesses on Nov. 5, 2015, at 1 p.m. EST to learn how data and technology can build personalization and relevance to reach consumers and build brand loyalty. For more information, visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About Alliance Data
Alliance Data® is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ more than 15,000 associates at approximately 100 locations worldwide.

Alliance Data’s card services business is a leading provider of marketing-driven branded credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, the leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program, and holds a majority interest in Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.

Follow Alliance Data on Twitter, Facebook, LinkedIn and YouTube.

About Alliance Data’s card services business
Alliance Data’s card services business is a leading provider of tailored marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their card members. We offer private label, co-brand, and commercial products to many of the world's most recognizable brands across a multitude of channels.

We uphold our Know more. Sell more.® promise by leveraging unmatched customer insights, advanced analytics, and broad-reaching innovative capabilities. It's how we deliver increased sales to our partners, build enduring loyalty to their brands, and provide more value to our card members. Alliance Data’s card services business is a proud part of the Alliance Data enterprise. To learn more, visit or follow us on Twitter @ADRetail.

About LoyaltyOne
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty management solutions. LoyaltyOne helps brands get closer to their customers by understanding what really motivates them. With over 20 years of experience building and managing loyalty programs for a global portfolio of clients, it executes differentiated and scalable plans that build stronger, more profitable relationships by enhancing an array of marketing and customer engagement strategies.

About Epsilon
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the No. 1 World CRM/Direct Marketing Network, No. 1 U.S. Digital-Agency Network, and No. 1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

About Conversant
Conversant is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Johnson
+1 (513) 800-0360
Email >
Follow >
Follow us on
Visit website