Terminus Raises $1.8 Million to Expand Leadership Position in B2B Account-Based Marketing

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Software helps B2B marketers increase pipeline velocity and drive revenue through account-based marketing at scale.

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Terminus, the leader in B2B account-based marketing software, announced today the company has raised $1.8 million of seed financing from Hyde Park Venture Partners (HPVP), Knoll Ventures, Arthur Ventures and Atlanta Ventures. Investors in the round include Tim Kopp, managing director of HPVP and former chief marketing officer (CMO) of ExactTarget, as well as David Cummings, founder and former CEO of Pardot. The growth capital will be used to enhance the company’s account-based marketing platform, grow headcount to more than 50 employees, and expand its Atlanta headquarters.

As the leading software company to offer a self-serve B2B account-based marketing platform, Terminus is pioneering the way customers are able to target, engage, and accelerate accounts across all stages of the marketing and sales cycle. Customers experiencing success with Terminus include Dun & Bradstreet, Infer, Influitive, SalesLoft, PGi, Vidyard and Yext.

“Terminus has experienced tremendous growth since the launch of our account-based marketing platform just eight months ago,” said Eric Spett, Terminus founder and CEO. “Now with a talented team, market velocity, and a phenomenal mix of investors, we are well positioned to move into the next stage of growth and further our leadership in the B2B account-based marketing industry.”

Across the industry, B2B marketers are becoming more focused on revenue generation and have a clear understanding of their best-fit prospects and accounts. Terminus’ software-as-a-service (SaaS) platform provides a simple way to maximize reach and engagement within these accounts, and offers a best-in-class integration with Salesforce to close the attribution loop that has plagued B2B marketers for years.

Investor Tim Kopp (HPVP), who served as CMO at ExactTarget when the company was acquired by Salesforce for $2.5 billion in 2013, believes the Terminus platform is filling a considerable gap in today’s MarTech landscape.

“B2B marketers have been craving a platform to do account-based marketing in a way that is similar to marketing automation,” Kopp stated. “They are looking for a platform that integrates with their CRM, enables them to launch campaigns in a matter of minutes, and show results and attribution at the company level. Terminus clearly understands this need and is revolutionizing the way B2B marketers can engage with their prospects and customers across all digital channels.”

Terminus is on pace to grow more than 2,000 percent this year and has an impressive roster of customers ranging from SMB to enterprise. The company will continue to drive innovation in the B2B account-based marketing industry and has major product releases scheduled for Q4 2015.

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About Terminus
Founded in 2014, Terminus is the industry’s first self-serve account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate sales pipeline velocity at scale. Backed by notable investors in the B2B MarTech industry, Terminus is headquartered in the Atlanta Tech Village where it is rapidly expanding its footprint. Learn more by visiting terminus.com.

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Jennifer Blackburn
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