Gravity4 Appoints Allen Maximillian as Chief Financial Officer

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Seasoned Technology Executive Brings Global Finance and Operational Experience as the Company Enters its Next Phase in Global Consolidation

Gravity4, the world’s first high frequency marketing cloud, announced today the appointment of Allen Maximilian to the role of Chief Financial Officer, effective October 9th. Mr. Maximillian will report directly to Chairman and CEO of Gravity4, Gurbaksh Chahal.

"Allen’s extensive experience in global finance and operations in the digital advertising and big data industries makes him the ideal executive to drive Gravity4’s financial operations," said Mr. Chahal. "His understanding of global budget management and operational efficiencies will be instrumental to the company’s growth and success. I’m honored to welcome a well seasoned executive to our global management team, and look forward to working with him."

Prior to Gravity4, Mr. Maximillian was Vice President and Worldwide Controller at Amobee, a global digital advertising company acquired by Singtel. Prior to that, he held a similar role at Guavus, a firm specializing in Big Data analytics. At both organizations, Mr. Maximillian successfully established a scalable worldwide financial infrastructure ready to meet the challenges of fluctuating market conditions, and positioned both companies to successfully navigate the conditions and requirements of an initial public offering (IPO). He has also held financial leadership roles at large multinational technology companies, including Sun Microsystems, Veritas Software, and News Corp.

“I’m excited about joining Gravity4 at this pivotal time in the company's history,” said Mr. Maximillian. “I’m delighted to have the opportunity to join Gurbaksh and his entrepreneurial team to further disrupt the industry and take Gravity4 to the next level. Our engineering know-how and strategic M&A activities are producing a disruptive offering that directly competes with Salesforce, Oracle, and Adobe. It’s going to be an incredible journey.”

Mr. Maximillian has extensive experience providing sound financial and organizational guidance during acquisition activities, and possesses a deep understanding of successful post-acquisition integrations processes. He holds a BA in Economics from the University of California at Los Angeles, and an MBA from the Anderson School of Management at UCLA.

About Gravity4

Gravity4 delivers the world’s first high frequency marketing cloud that dramatically boosts digital marketing ROI across web, mobile, video, and social channels. Automation, simplicity, and design are the fundamental ingredients behind all the applications and solutions in the Gravity4 Marketing Cloud.

From day one, the Company’s goal has been to simplify marketing by humanizing the essential components behind it. Gravity4 offers a full suite of enterprise applications to aggregate social, web, email, mobile, CRM, search, and location data in real time for free. This offering allows marketers to save millions of dollars annually and enhance automation across all digital consumer touch-points.

Gravity4 is a global digital marketing technology company headquartered in San Francisco, California, and has several offices across the United States. It also has offices in Bermuda, Ireland, Brazil, Denmark, Turkey, Canada, Australia, Columbia, Sweden, Norway, Spain, and Finland.

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