Germantown, MD (PRWEB) October 17, 2015
DataLab USA (http://datalabusa.com/digital-solutions/), one of the nation's foremost analytics and marketing consultancies, has been awarded second place honors in the 2015 Direct Marketing Association (DMA) Analytics Challenge.
Participating companies were asked to analyze data and develop an algorithm that predicts the likelihood of first-time customers to make a second purchase of their flagship product. First party data included customer characteristics and prior purchase behavior. The third party data sets, provided by Epsilon, included hundreds of attributes such as demographic, financial, behavioral and lifestyle characteristics.
The top 3 solutions presented their methodologies at the &THEN Conference, DMA’s newly reinvented annual event, in Boston on October 6th.
The role of the challenge is to allow practitioners to go “head to head” in building a model to support a real-world marketing challenge. Final submission included entries from over 5 countries and 23 organizations including brands, agencies, and academia.
Aaron Davis, Chief of Analytical Services at DataLab, stated, “There are a number of talented analysts and predictive modelers in our industry. As our analytics team grows, it’s important for us to enter industry competitions which validate the talent we’re fortunate to have at DataLab. We’d like to thank the DMA and Epsilon for sponsoring this year’s competition.”
About DataLab USA:
DataLab USA is a customer relationship marketing consultancy that focuses on optimizing multichannel marketing programs. DataLab has won more DMA (Direct Marketing Association) analytical awards than any other company. DataLab has placed 2nd or better in every DMA Analytics challenge since 2007.
Through the effective use of analytics, data sourcing, data processing, and digital services, DataLab USA effectively enables organizations to maximize the results of their direct marketing investments.
DATALAB USA is a privately held company with offices in Washington, DC and Denver, CO. For more information, contact Nick Lockard at (800) 972-1430 or nlockard(at)datalabusa(dot)com