Registration Now Open for the Extreme Stair Climb Scale the Strat on February 28, 2016

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8th Annual Extreme Stair Climb benefits American Lung Association in Nevada, Stratosphere Tower is highest building West of the Mississippi

On Sunday, February 28, 2016 more than 600 athletes of all abilities - elite to novice - will run or walk all 1,455 steps to the 108th floor of Stratosphere Tower in Las Vegas for Scale the Strat.

We climb for those who struggle to breathe every day,” said Kristina Crawford, executive director of the American Lung Association in Nevada. “Scale the Strat is our major fundraiser of the year.

On Sunday, February 28, 2016 more than 600 athletes of all abilities - elite to novice - will run or walk all 1,455 steps to the 108th floor of Stratosphere Tower in Las Vegas, with the goal of raising money for the American Lung Association in Nevada’s mission of preventing lung disease and promoting lung health. Stratosphere Tower is the highest building West of the Mississippi.

Registration is now open for Scale the Strat, a Fight for Air Climb, at http://www.ScaleTheStrat.com.

“We climb for those who struggle to breathe every day,” said Kristina Crawford, executive director of the American Lung Association in Nevada. “Scale the Strat is our major fundraiser of the year, supporting the American Lung Association’s life changing and life- saving programs, research and education.”

In 2015, more than 600 climbers participated and helped raise more than $225,000 for the American Lung Association in Nevada. Anthem Blue Cross and Blue Shield has been the presenting sponsor since the event’s inception, and Stratosphere Casino, Hotel & Tower donates staff, services and use of the facility for this popular event.

“We are proud to once again host this signature fundraiser for the American Lung Association,” said Stratosphere Casino, Hotel & Tower general manager Paul Hobson. “This marks the 8th year of our partnership and we are so proud to open up the stairwells of our iconic Tower for this special community event. We are committed to providing an exceptional experience for all the participants and we wish each athlete good luck with their climb.”

Climbers who register for Scale the Strat 2016 before December 31, 2015 will receive a special “early bird” discounted registration rate of $40. Starting January 1, 2016 registration is $60, and the registration fee raises to $75 on February 26, 2016. In addition to the registration fee, all climbers are asked to make a minimum fundraising pledge of $150. Online support and personal fundraising coaching is available online and through Lung Association staff.

Once online registration has closed, participants will be emailed a group number and starting time. Athletes will report to the starting gate at their assigned group time and then released one-by-one at timed intervals. Each athlete will be able to climb the Tower once.

Climbers will be able to pick up their packets the day of the event, or attend a special Happy Hour with early packet pick up at the Stratosphere on February 26, 2016, the Friday before race day.

Those wishing to spend the weekend at Stratosphere can use the code CALA16 for a special room rate of $35.00 midweek and $69.00 Friday/Saturday – plus $20.99 resort fee and 12% room tax. Book online at http://www.StratosphereHotel.com.

Twitter: @ScaletheStrat
Facebook: http://www.facebook.com/ScaletheStrat

WATCH Cashman Productions Scale the Strat 2015 video here: https://vimeo.com/122396827

About American Lung Association in Nevada (ALAN): ALAN has been improving the lives of Nevadans since 1916 when it was founded as the Nevada Tuberculosis Association to combat the devastating disease of tuberculosis (TB). Lung disease is the fourth leading cause of death in America. ALAN provides help and education to people living with asthma, emphysema, and other lung diseases. These diseases are confronted at the root level by educating kids about the dangers of smoking, providing smoking cessation programs, advocating for smoke-free environments, and working to reduce air pollution. Local programs include Open Airways for Schools, Teens Against Tobacco Use, Not On Tobacco, Freedom From Smoking, and Better Breathers Clubs.

About Stratosphere Casino, Hotel & Tower: Stratosphere Casino, Hotel & Tower is a Las Vegas Strip resort with an 80,000- square-foot casino. The 1,149-foot Stratosphere Tower is the tallest freestanding observation tower in the United States, featuring the Top of the World restaurant and highest view of the Las Vegas Strip from the Observation Deck as well as SkyJump Las Vegas and thrill rides Big Shot, X-Scream and Insanity. Known as a great value to gamblers, Stratosphere is located close to the Convention Center at the gateway to downtown Las Vegas. It features 2,427 guest rooms and suites, uniquely themed restaurants, the Tower shops, the original production show PIN UP starring Claire Sinclair, and the Michael Jackson tribute show MJ Live. Additionally, Stratosphere’s ace | PLAY™ program allows players to enjoy awards, comps and exclusives based on their loyalty to American Casino & Entertainment’s four properties: Stratosphere Casino, Hotel & Tower on the Las Vegas Strip, Aquarius Casino Resort in Laughlin, Nevada, and two Arizona Charlie’s locations in Las Vegas. For more information, visit StratosphereHotel.com, call 702-380-7777 or 800-99-TOWER (998-6937).

About Anthem Blue Cross Blue Shield:  About Anthem Blue Cross Blue Shield: Serving Nevada since 1969, Anthem is the state’s second-largest health benefits provider and the only one licensed to sell insurance in every county. As Nevadans, we live and work in the same communities we serve and have made it our business to help provide health security through a broad portfolio of health care plans and insurance products. Anthem has been a proud sponsor of the Scale the Strat since the event began. Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain Hospital and Medical Service, Inc. HMO products underwritten by HMO Colorado, Inc., dba HMO Nevada. Independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Nevada is available at http://www.anthem.com. Also, follow us on Twitter at  http://www.twitter.com/healthjoinin, on Facebook at http://www.facebook.com/HealthJoinIn, or visit our YouTube channel at http://www.youtube.com/healthjoinin.

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Kathy Topp
Red 7 Communications
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