Suncrest Solar Selects LeadiD to Fuel Growth with TCPA-Compliant Customer Acquisition

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As Residential Solar Market Experiences Sustained Double Digit Growth, Customer Acquisition Becomes Area of Both Increased Opportunity and Intensified Risk

LeadiD, the company bringing consumer intent data and analytics to online leads, today announced that Suncrest Solar, a residential solar company, has selected LeadiD to eliminate risk and increase lead quality as the company accelerates its customer acquisition efforts and expands to 20 markets. With LeadiD, Suncrest can ensure compliance with evolving consumer privacy regulations such as the Federal Communications Commission’s (FCC’s) Telephone Consumer Protection Act (TCPA).

Residential continues to be the fastest-growing solar market segment in the U.S., with 2014 marking three consecutive years of greater than 50 percent annual growth.

“As we expand to 20 markets, we need to be able to confirm that every lead is fully compliant and ready for our sales team to call,” said John Corliss, President, Suncrest Solar. “LeadiD was the logical choice because of its proven track record of solving this problem for top consumer brands and our peers. We now have a strong insurance policy in place to prevent and defend against complaints.”

“Despite its relative youth as a market, Solar is not immune to the epidemic of TCPA litigation that is affecting both fast-growing and mature consumer industries,” said Paul McConville, LeadiD Chief Revenue Officer. “Companies on steep growth curves are especially susceptible to costly customer communication mistakes if they’re not vigilant. Suncrest is to be applauded for its foresight in turning to LeadiD right from the outset to dial up lead quality while eliminating TCPA’s sizable business risk.”

How LeadiD TCPA with Visual Playback Works to Mitigate Risk

LeadiD TCPA with Visual Playback monitors and audits leads in real time, while ensuring compliance with evolving consumer privacy regulations such as the Federal Communications Commission’s (FCC’s) Telephone Consumer Protection Act (TCPA). LeadiD’s solution with Visual Playback supports marketers that directly dial consumers by precisely identifying lead-specific, non-compliant consumer data or behavior that can result in costly privacy violations.

Key features and benefits of LeadiD TCPA with Visual Playback include:

  • Visual Playback: Confirmation that all necessary disclaimers were clearly displayed, and that consumers provided necessary prior express consent to be contacted. The player enables users to progress through the timeline of events and capture specific time-stamped actions to prove compliance and disprove violation claims.
  • Real-time compliance: Within a single intuitive interface, marketing and sales teams can easily audit, track and verify TCPA compliance in real time at the lead level, enhancing integrity of first-party data collection and informing purchases of third-party leads.
  • Data security: Automatic encryption and safe discard of lead-specific personally identifiable information (PII), such as email addresses and phone numbers, leverages a data-matching module to validate consumer-supplied information in a privacy-friendly manner.
  • Zero obstacles: When legal teams are happy, marketing and sales teams gain peace of mind knowing that their consumer intelligence is above reproach, without slowing speed-to-contact.

About Suncrest

Suncrest Solar ( is a residential solar company that's dedicated to building a brighter future. Suncrest's business model is designed to bring clean, affordable energy to residents in California and surrounding regions. Suncrest has sales and installation locations in the Inland Empire, Orange County, San Diego, and San Jose, California and continuing to expand in additional Western and Eastern States in the US. The company's hub performs engineering, design, permitting, accounting and administrative activities in the Salt Lake City, Utah, office.

About LeadiD

LeadiD is the data and analytics platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified consumer behavioral data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit

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Wendy Barbour
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