Click Consult launches shopping feed optimisation tool, feedTRAX

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As part of its commitment to remain at the cutting edge of technology, Click Consult has developed a suite of proprietary tools that maximise the value of its search marketing services.

Click Consult launches shopping feed optimisation tool, feedTRAX
feedTRAX maximises our ability to bid for keywords and showcase a client’s best-selling products, delivering an average 69% increase in revenue and 31% increase in ROI

The award-winning agency created the TRAX suite of technologies to create efficiencies and improvements to the delivery of client campaigns.

One piece of software development is feedTRAX, which allows Click to make significant cost savings for clients running Shopping Campaigns on, for example, Google AdWords.

feedTRAX is designed to dynamically optimise product feeds to ensure that a client’s target audience only sees their most relevant stock. Increasing the relevancy of results improves customer experience, drives down costs per click and increases sales from Google Shopping campaigns.

feedTRAX has been designed to optimise any and every part of a client’s product feed, such as:

  •     Product titles: prioritising important information to avoid harmful truncation.
  •     Feed structure: renaming, combining and adding required fields to avoid disapprovals.
  •     Merchant promotions: map promotions to given subsets of a feed, such as shipping details.
  •     Custom labels: to allow an effective Google Shopping Campaign structure.
  •     Many more: which can be found on the feedTRAX product page.

Matt Bullas, Click Consult’s Founder & CEO, says:

“Our passion for delivering results means we’re continuously investing in the development of search techniques that allow us to offer our clients the maximum possible ROI.

“While we employ the industry’s leading technologies there are some tools that simply don’t exist or are not up to our high standards. That’s why we’ve developed the TRAX suite of technologies. Over the next few weeks, we’ll be highlighting each of our new custom built tools and the tangible benefits they offer to our clients.

“This week, we’re proud to introduce feedTRAX - a tool like no other we’re aware of in the industry - which is already delivering fantastic results for our paid search clients who run Shopping Campaigns.

“Combined with our award-winning Google Shopping Campaign management, feedTRAX maximises our ability to effectively bid for keywords and showcase a client’s best-selling products for each term. This is why our clients enjoy an average 69% increase in revenue and 31% increase in ROI when employing feedTRAX.”

About Click Consult:
Located in North West England, Click Consult is a multi award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and with a portfolio of over 80 clients worldwide, Click Consult works with businesses looking for a tangible, measurable return from their online budget.

The agency also provides a range of other services, including content, outreach, social engagement and conversion rate optimisation (CRO), as well as international and multilingual search marketing. Click Consult is a Google AdWords and Microsoft adExcellence certified company.

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Andrew Smith
Click Consult
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