Branding efforts should always be thoughtful and meaningful, not arbitrary or knee-jerk
Cincinnati, OH (PRWEB) October 22, 2015
National branding experts, Rocket Science + Design, LLC, are practicing what they preach by turning the mirror on themselves and launching a new brand identity that reflects a 16-year evolution. The new name, Matter Creative Group, stands as a reminder that branding is an essential investment for every company, regardless of its size.
“It was time to take a good hard look at our own brand, making sure we project an identity that is authentic of our work and reflects what ultimately matters most to our clients. Our rebrand illustrates the passion our group has to exceed client expectations with creative that speaks directly to the hearts and minds of their customers,” said Joel Warneke, Executive Creative Director. Warneke added, “We’ve learned over the years that clients don’t need a complicated creative process or an inflated agency team. What’s the point? That’s not us, nor is it an efficient use of time and resources. Instead, Matter embraces a process that is simplified and approachable, enabling our clients to reach and even surpass their brand messaging goals.”
“Branding efforts should always be thoughtful and meaningful, not arbitrary or knee-jerk,” said Greg Fehrenbach, VP Client Engagement. “All too often, especially in small to mid-size companies including start-ups, we find evidence of brands that were created in haste, perhaps because business cards had to be printed or a sign needed to be installed,” said Fehrenbach. “The thinking behind the brand strategy is either lacking or non-existent. And you’d be surprised how often we encounter this in some fairly sizable companies as well.”
“Simplifying the complex in brand messaging is one of our well-known strengths. Our work with medical device and pharmaceutical markets, where the subject matter can be extremely technical, has proven our expertise in providing creative that evokes emotional connection with the audience,” said Chuck Tabri, VP Sales and Marketing.
Although Matter continues to have a strong presence in all categories, they relish the opportunity to explore new creative boundaries in all categories. “Our experience in sports and outdoor recreation consumer-facing work is what ultimately helped set us apart initially in healthcare – in particular – medical devices,” said Warneke. “Matter brought fresh thinking to a category that is generally considered very expected and sterile. We look forward to opportunities to dive deeper into new consumer work where we can continue to push the envelope creatively.”
Offering similar capabilities it did as Rocket Science, Matter uncovers a fresh and better way to tell a client’s story, and then integrates thought-provoking creative to deliver relevant results, regardless of the complexity of the brand. Core capabilities include: brand strategy and design, product positioning and launch strategy, product graphics, trade show messaging/graphics, collateral programs, sales rep training tools as well as digital tools—including iBooks, motion graphics and front-end design of websites and mobile apps.
“What’s appealing about working with Matter is our flexibility and the ability to engage us on a project-by-project basis, regardless of the size or scope of the initiative,” said Tabri. “We’re the ideal solution for clients wishing to complement the work of their existing agency of record or internal creative team.”
And reflective of today’s dynamic creative industry, instead of maintaining a large staff, Matter successfully engages with its extensive network of individuals and firms offering specific skillsets, such as back-end coding and development. “By keeping our overhead low, Matter is in the best position to pass efficiencies along to our clients,” said Tabri.
“It’s impossible to be all things to all people,” added Fehrenbach. “Through focusing on our key strengths and partnering with the best talent available to provide services outside of our core capabilities, Matter can remain laser-focused on providing our clients the breakthrough creative and great customer service they’ve come to expect from us.”
To learn more about Matter Creative Group, including a full list of clients and services and examples of work, or to schedule a brand consultation, visit http://www.mattercreativegroup.com.
Media and New Business inquiries:
Director of Marketing
Matter Creative Group