Designing and Redesigning the Fundamentals of a Successful Loyalty Program

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Upcoming Loyalty360 Webinar Demonstrates How to Execute and Optimize a Loyalty Program

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Whether a brand is establishing a loyalty program for the first time, or looking to enhance an existing one, it is vital to consider and revisit the fundamentals.

With any successful strategic endeavor or business initiative, a solid loyalty program must start with a solid foundation. In many ways, the foundation is one of the most important aspects of long-lasting success. This also includes the program planning and design phase, which can provide a great road map toward building, nurturing, and reinforcing burgeoning relationships throughout the entire customer journey.

Unfortunately, marketers and program owners sometimes fall short and forget the importance of some very fundamental prerequisites for success, including the early involvement of operational stakeholders. The goal of this webinar is to highlight key failure points and steer marketers toward successful implementation strategies that will help loyalty programs find success through an optimal member experience and exceptional organization-wide execution.

On Oct. 29, 2015 at 1 p.m. ET, Loyalty360 will host a webinar titled, “Measure Twice, Cut Once – Get It Right From The Start!,” which will be presented by Bond Brand Loyalty.

In this webinar, attendees will learn:

  • Key strategies to bring operations and other stakeholders into the process early on
  • Pitfalls to avoid and key design considerations and disciplines to consider
  • How to create a plan and drive implementation excellence
  • Tips and tricks to identify KPIs and measure operational success

The featured webinar speakers will be: Maria Pallante, Bond Brand Loyalty VP of Operations, who leads a loyalty marketing operations team specializing in launching, managing, and optimizing programs for North American clients; and Richard Schenker, Bond Brand Loyalty Senior Loyalty Consulting Director, a visionary loyalty and CRM professional who has enriched the relationships between some of North America’s most iconic brands.

“Whether a brand is establishing a loyalty program for the first time, or looking to enhance an existing one, it is vital to consider and revisit the fundamentals,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “From the ground up, this webinar will help marketers conceptualize and design a financially viable and brand-aligned loyalty program that will attract and retain customers and build long-term relationships in the process.”

Marketers are invited to join Loyalty360 and Bond Brand Loyalty on Oct. 29, 2015 at 1 p.m. ET to learn about the fundamentals and prerequisites for a successful loyalty program. To register for this webinar and for more information, visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About Bond Brand Loyalty
Bond Brand Loyalty, formerly Maritz Loyalty Marketing, is a leader in building brand loyalty for the world's most influential and valuable brands. We make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that include loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663.

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Mark Johnson
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