Seattle, Washington (PRWEB) October 20, 2015
Rules are meant to be broken, especially when you’re new to an industry and coming at it with a fresh perspective. That’s exactly what Jessica Jobes, a former Microsoft Director, is doing with OnTheGrid.
OnTheGrid, LLC, a new Seattle Marketing Agency has officially launched and unveiled their website, http://onthegridagency.com. The marketing agency occupies an interesting cross-section between market research and inbound marketing and offers a customer interview service influenced by Google Ventures’ research sprints.
Drawing on her past experiences over a 13 year career at Microsoft split equally between marketing and engineering roles, and the last year working with small businesses, she’s developed a clever approach to inbound marketing leaning heavily on agile user research.
“The core of marketing is all about listening to your audience. And that’s never been more important than in today’s digital world where people are inundated with signals. If you’re a business and you’re sending out messages, you must know who you’re communicating with and speak directly to them in order to break through and be heard.” OnTheGrid subscribes to Inbound Marketing practices which use the customer’s language in order to connect and sell products.
“I was astonished to see companies charging nearly $50,000 to run one focus group, and it led me to investigate more efficient ways to talk with customers,” says Jessica, OnTheGrid Founder. Google Ventures teaches the research sprint method to their impressive portfolio of startups like Uber and Nest. The sprint takes 5 days start-to-finish and relies on the team to do the research versus traditional market researchers. Research sprints are one of the influences that shaped OnTheGrid’s customer interview service. OnTheGrid partners with their client and conducts 5 Customer Interviews, delivering videos and insights in a fraction of the time and cost of traditional market research companies.
“If 5 customer interviews is a reliable way for the best startups to grow, why wouldn’t it be a necessary tool for all companies?” In Jessica’s mind, startup-style customer interviews are a game-changing approach to user research, which has traditionally been slow and expensive and companies tend to reserve it for larger, big-budget projects.
To roll out the new service, OnTheGrid’s website was designed to tell a story: Inbound Marketing simplified. The site provides a visual explanation on the benefits of connecting with your customers.
“I’ve always been a team player and take pride in making other people and companies successful. With OnTheGrid I'm able to help companies grow more efficiently and I’m really excited about what lies ahead.”
OnTheGrid was founded in 2015 by former Microsoft Director Jessica Jobes after seeing business owners throw thousands of dollars into projects that didn’t earn them one extra customer. Just like product development methods have changed over the years, marketing techniques have too so OnTheGrid offers modern marketing services to grow their client’s businesses. OnTheGrid is a blend of agile market researchers, communication crafters, and inbound marketing specialists. And they eat customer interviews for breakfast because great marketing is about listening to your audience, which is what the best startups do to grow. For more information, go to http://onthegridagency.com