While this particular industry segment continues to rely heavily on branding, it is imperative that a well-planned destination marketing strategy marries great technology and tools with an integrated media and marketing plan.
Philadelphia, PA (PRWEB) October 21, 2015
i76 Solutions, a digital marketing and technology shop based in Philadelphia, Pennsylvania, announced today the launch of an extension brand, the i76 Destination Marketing Group. The new practice is dedicated to delivering marketing strategies, services and solutions to customers operating within the travel, tourism, and economic development marketplaces.
The i76 Destination Marketing Group will be led by destination and hospitality marketing industry stalwart David West, Director of Tourism and Economic Development Marketing. Most recently, Mr. West was the Vice President of Travel at the Michigan Economic Development Corporation which is highly regarded in destination marketing circles for developing the long-standing campaign, Pure Michigan. Prior to Michigan, he was the Vice President of Marketing for the Pocono Mountain Visitors Bureau for just over five years. In addition, Mr. West speaks regularly at tourism and economic industry functions and has received numerous marketing awards from the American Recreation Coalition, the U.S. Travel Association and the Hospitality Sales and Marketing Association International.
Commenting on his role leading the efforts to build and grow the i76 Destination Marketing Group, Mr. West said, “As someone who has spent years working within the industry, I’m looking forward to going to the other side of the table to work closely with many existing and new friends to help design and implement marketing and technology solutions that are specific to the tourism and economic development industries. It’s no longer about pretty pictures and brochures. Our goal at the i76 Destination Marketing Group is to help our client-partners put together measurable campaigns that result in increased revenue, whether that is in the form of heads in beds or new industries moving into communities or regions.”
i76’s Managing Director and Co-Founder, Drew Salamone said, “The idea of opening a niche practice to focus on getting people to places is something we have been contemplating for some time. While this particular industry segment continues to rely heavily on branding, it is imperative that a well-planned destination marketing strategy marries great technology and tools with an integrated media and marketing plan. i76 Solutions already executes really smart marketing plans for our clients. Now with Dave on our team, bringing his deep understanding of the industry, we are ready to bring even more value to the travel and tourism industry through the i76 Destination Marketing Group.”
“We couldn’t be happier to have David lead this new initiative for i76. He is an innovative marketer who also understands the business at several levels. Whether it is executing creative campaigns, developing co-ops, or balancing the politics associated with tourism boards, he has been there, done that, and more when it comes to Destination Marketing”, said James Huth, i76’s other Managing Director and Co-Founder.
About i76 Solutions
i76 Solutions is a marketing and technology shop located in the greater Philadelphia marketplace. We develop and execute media strategies and technology solutions to drive results for our clients. Similar to how an Interstate connects cities, we connect brands with consumers. i76 Solutions is proud to be a Google Partner Agency.