New Data-Driven Writing Platform Enables Professionals to Create Personalized Content at Unprecedented Scale

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Automated Insights introduces Wordsmith To Reinvent How We Write With Data

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The process is part writing text and part writing logic, with data as the glue that ties everything together.

Automated Insights (Ai), the company powering more than a billion automated articles, stories and reports for The Associated Press, Yahoo!, Allstate, Comcast and other major brands, today unveiled the latest version of its Wordsmith platform, one that will revolutionize data-driven writing for every business.

“With the rapid rate of innovation in virtually all areas of our lives, it’s surprising that the way we write remains largely unchanged,” wrote Automated Insights CEO and founder Robbie Allen in a blog post announcing the launch. “Until now.”

The new Wordsmith platform, currently in beta, enables any user to upload their data, design their article, and automatically generate narrative content from that data. Wordsmith empowers users to turn spreadsheets into client reports, financial summaries, product descriptions, business intelligence reports and many other types of written communication.

Using Wordsmith, professionals in financial services, ecommerce, real estate, media, entertainment and other data-driven industries can generate thousands of articles in the time is usually takes to write just one.

“Wordsmith is a new way to write and develop content using data,” wrote Allen. “The process is part writing text and part writing logic, with data as the glue that ties everything together.”

The new Wordsmith platform is launching in beta with a wide array of companies across a diverse range of industries, who will be automating the writing of reports, articles and other types of content.

Learn more about Wordsmith and request access at


Automated Insights is the company behind Wordsmith, the software revolutionizing the way professionals write with data. Wordsmith makes it easy to generate thousands of stories, reports, and articles in the time it takes to write just one. It helps data-driven industries, including financial services, e-commerce, real estate, business intelligence, and media, achieve scale, efficiency and personalization in the writing process. The platform is easy to learn and powerful enough to make each piece of content totally unique. Current clients include The Associated Press, Allstate,, Yahoo!, and Comcast.

Automated Insights is a subsidiary of STATS LLC, a Vista Equity Partners company. Learn more at

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James Kotecki
since: 06/2011
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