The power of real-time statistics is enabling us to make smarter decisions with our marketing investment and create better value for our clients to the extent that we wish all our clients could use Performance Horizon.
San Francisco, CA (PRWEB) October 20, 2015
Performance Horizon, the global leader in digital partner marketing, has expanded its JAPAC presence by growing the team in Sydney and opening up a Tokyo office. The company also hired key executives from Google, Twitter, Experian and Rakuten to support this growth.
Major brands such as, National Australia Bank, Samsung, Westfield and The Iconic rely on Performance Horizon to drive customer acquisition, revenue increases and profitability gains through their online marketing channels. This includes the ability to provide real-time insights, customized reporting, automated payments and partner optimization.
“Digital ad spend is projected to reach $49 billion in Asia-Pacific by 2016. Our presence in the region is growing rapidly, as brands engaged in digital commerce in this important region seek solutions to increase customers and revenues from their online marketing channels and partners,” said Malcolm Cowley, CEO of Performance Horizon.
“The power of real-time statistics is enabling us to make smarter decisions with our marketing investment and create better value for our clients to the extent that we wish all our clients could use Performance Horizon,” said Andy Janiszewski, Account Director at iSelect.
With expansion in Performance Horizon’s fastest growing region, JAPAC GM Peter Mycock is strengthening the operation with technology partnerships, localized teams and a product development focus within their core vertical segments.
“Three years ago, we embarked on an ambitious plan to revolutionize digital partner marketing and build our brand in the region,” said Mr. Mycock. “We’ve established a dominant footprint in Australia and Japan, where the market recognized that a scalable API-based technology approach consistently drives better margins and growth. This is a testament to the product, team and adoption by brands, agencies and partners, and we’re excited about the incredible growth opportunities ahead.”
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 125,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com and follow us @tweetphg.