Intelligent Brand Extension Grows New York Business with Five New Client Wins in Fashion and Luxury

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President Tatiana J. Whytelord, world-renowned branding and intellectual property expert, spearheads office growth with intellectual property, business development and branding assignments

Tatiana J. Whytelord, founder and president, Intelligent Brand Extension

We’re thrilled to welcome Picto, AnaOno Intimates, Absolute Black, Lonely Dog and Michelle Tom to Intelligent Brand Extension and our global alliance of branding and intellectual property experts.

Intelligent Brand Extension (IBE), an international brand development and strategy consultancy for small and medium size companies, startups and entrepreneurs, has added five clients to its portfolio this fall. Picto, AnaOno, Lonely Dog, Absolute Black and Michelle Tom are the latest brands to acquire IBE’s services. Since launching in New York, IBE has helped companies from the U.S., U.K., France, Australia and Mexico grow and protect their brands in the US and around the world.

“We’re thrilled to welcome Picto, AnaOno Intimates, Absolute Black, Lonely Dog and Michelle Tom to Intelligent Brand Extension and our global alliance of branding and intellectual property experts,” says Tatiana J. Whytelord, founder and president, Intelligent Brand Extension. “Each brand has its unique needs and we’re committed to helping them grow, flourish and develop beyond their expectations.”

Under the extraordinary leadership of TJ Whytelord, IBE is poised to service new clients across multiple disciplines. Picto, the leading professional photo lab in France with more than 100 employees in Paris tapped IBE to expand its business to the United States. The company has retained IBE to handle its go-to-market strategy and business development initiatives. Picto is most recognized for working with the world’s most famous photographers such as Peter Linberg or Sebastiao Salgado and prestigious brands in fashion, luxury and beauty including Longchamp, Givenchy and Chloé.

AnaOno Intimates, a lingerie line for women who have been diagnosed with breast cancer, has hired the firm to develop its marketing strategy and manage brand development. Founded by advocate, survivor and entrepreneur Dana Donofree in 2013, AnaOno products have recently been featured in People, USA Today, “Today”, Daily Mail and many others.

Three additional clients are working with IBE on new or extended projects this year. Assignments include business strategy and planning and branding for a global premium eyewear company based in HK, Absolute Black; managing trademarks and patents for healing and magnetic jewelry producer/entrepreneur Michelle Tom; and New Zealand art-based property and character Lonely Dog for brand strategy, licensing and marketing.

Small and medium businesses as well as emerging entrepreneurs come to IBE for its global alliance, made up of some of the most accomplished and forward-thinking professionals in the fields of brand development, innovation, marketing, design, licensing and intellectual property. Leveraging a personalized approach led by its founder, IBE provides a balanced and holistic approach to helping clients thrive in today’s global business environment.

About Intelligent Brand Extension
Founded by globally recognized branding and intellectual property expert Tatiana J. Whytelord in 2006, Intelligent Brand Extension (IBE) is a unique brand development and strategy firm that combines legal, business, marketing and licensing services for small and medium size companies, startups and entrepreneurs. Headquartered in New York’s Flatiron District and servicing US and international clients, IBE provides comprehensive problem solving, global presence and senior expertise specializing in consumer goods, fashion, heritage & social brands, hospitality, entertainment, wine and spirits. For more information, visit IBE at http://www.ibrandx.com.

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Kyle Rosenbaum
Kyle Arnett, on behalf of IBE
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