Splash Media Group Hires Steven Campanini as Chief Communications Officer and Head of Healthcare

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Agency adds significant healthcare and communications capabilities to its global social media solutions and award-winning video services.

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Steve is uniquely positioned to help healthcare organizations develop winning digital marketing, social media and video solutions to achieve business development and marketing goals.

Splash Media Group, a leading global digital marketing, social media solutions and award-winning video production agency, has hired Steven Campanini as chief communications officer and head of healthcare. Campanini is responsible for developing digital, social and video strategies in healthcare and will apply his extensive corporate communications and issues management experience to all the firm’s clients.

“Healthcare organizations that embrace transparent, authentic engagement with key stakeholders will thrive in today’s healthcare marketplace,” said Campanini. “As market dynamics continue to shift, content will always be king, but new, sophisticated programmatic strategies are emerging that require advanced approaches to online marketing. We have the digital and video tools, technology and talent to create innovative content solutions that generate trackable results.”

Campanini most recently served as vice president of corporate communications at Tenet Healthcare Corporation. Throughout his 21-year career, he has held senior communications positions at Boston Scientific, Merck & Co. and CVS Health. Earlier in his career, he developed corporate and product public relations campaigns for a wide variety of healthcare clients, including hospitals, health systems, health insurance companies, pharmaceuticals, medical device and physician practices. He began his career as a broadcast news journalist.

“I am thrilled to have Steve join us as we continue to expand our client service offerings,” said John Dankovchik, CEO, Splash Media. “Healthcare spend is nearly one-fifth of our nation’s gross domestic product. Steve is uniquely positioned to help healthcare organizations develop winning digital marketing, social media and video solutions to achieve business development and marketing goals.”

Campanini is the latest in a series of strategic additions to the company. Earlier this year, Splash Media added Jim McKinnis, president and chief creative officer; Sterling Hayman, director of account management, and Jessica Johnson, manager, business development.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation), and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.

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Jessica Johnson
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since: 03/2010
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