TweepForce Announces Official Launch

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TweepForce's new suite of Twitter eCommerce tools makes products available for purchase and reservation through Twitter using hashtags

The technology helps businesses turn Twitter into much more than a consumer engagement channel, but a profitable sales channel.

TweepForce, the company with a new comprehensive suite of tools for Twitter e-commerce of the same name, has announced its official launch after being founded in 2014. The company is based in the U.K. in Reading, within the Thames Valley – a counterpart of Silicon Valley.

TweepForce is a self-service API that allows businesses to sell their goods and services to customers, right through Twitter. Customers can complete transactions on the social media platform using a series of hashtags. Businesses are able to monitor customer information, generate leads, increase conversions, and leverage Twitter e-commerce.

The founder of TweepForce, Shashank Garg, serves as its CEO, and previously founded tikbuzz.co.uk, building the price comparison site for the entertainment ticket industry. Garg holds an MBA from the University of Bath, and first realized his idea for Twitter ecommerce back in 2008, when he first began developing a program that would allow businesses to set up Twitter services to help their customers check product availability.

Garg is joined by Karthik, who serves as Tech Lead for TweepForce, bringing over 15 years of experience to the table. “I love playing with APIs, and Shashank gave me the challenge of creating an API mashup for a Twitter commerce solution; since then, I have fallen in love with TweepForce,” Karthik says. Andy Jayasinghe, an Angel Investor of TweepForce, agrees: “I could not resist putting my money in when I saw Shashank’s and Karthik’s passion for TweepForce,” he explains. “I have been involved in creating many multi-million dollar businesses, and have done so since the 1980s. Now, I work with companies like TweepForce to bring about the next generation of commerce solutions.”

Shashank Garg states that the idea for TweepForce formed back in 2008, when social commerce was still a challenging mystery that held much potential. “No one was sure how to monetize the vast user base and traffic coming through social networks, especially via Twitter – which is one of the most open, portable, ubiquitous, and real-time platforms,” he says. “We took this as a challenge to create an ideal all-in-one Twitter commerce solution for businesses to leverage the 300+ million Twitter users.”

Reports have shown that more than 60% of Twitter users follow various brands for their exclusive content and offers, and 80% of those people access Twitter when they are out shopping or attending live events. Brands are now able to leverage real time intent via Twitter with TweepForce; there is no hybrid model at work, where a customer searches for a product on Twitter, visits the product website and finds the product, pays for the product, and receives confirmation via email. It can now all be done via TweepForce on Twitter.

For more information about TweepForce and its suite of self-service Twitter ecommerce tools, and to get started for free, interested parties can visit http://www.tweepforce.co/.

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