For CPG brands to succeed today, they must identify and engage highly loyal shoppers, and then reach them with relevant messages and offers.
Cincinnati, OH (PRWEB) November 02, 2015
Upcoming Loyalty360 Webinar Details the Challenges and Opportunities of Operating a Successful Loyalty Program. Because so many marketplaces are becoming overcrowded, brands must adopt and leverage a host of new customer engagement strategies. This is especially true for brands in the CPG industry, where media fragmentation and increased product choice have resulted in a landscape that makes it extremely difficult to win customer loyalty.
Loyalty programs can certainly help in this regard, but they must be designed and administered in a way that actually attracts and retains the attention of customers.
Of course, building loyalty has always been one of the most inherent objectives for brands. But there are also other challenges and considerations that exist for those in the CPG space. Effectively tracking purchases, for example, can hold back manufacturers from implementing loyalty programs. This is a concern for CPG brands where innovation and leveraging the latest technology is needed to solve these key issues.
On Nov. 19, 2015 at 1 p.m. EST, Loyalty360 will host a webinar titled, “Treading New Ground with Kellogg’s: Loyalty & Technology in the CPG Industry,” which will be presented by Snipp.
During this webinar, marketers will learn about solving this challenge and more as Kellogg’s and Snipp Interactive discuss how the Kellogg’s Family Rewards program has re-defined how members engage with KFR in the CPG loyalty space.
In this webinar, attendees will learn:
- How Kellogg’s Family Rewards is adopting new technologies to build relationships and drive sales
- Why Kellogg’s relaunched their loyalty program and how they overcame many challenges
- How a loyalty program can simplify the consumer experience and deliver rewards seamlessly
- How tailoring the right incentives ultimately drives sales and maintains engagement and loyalty
The scheduled webinar speakers are: Mark Staples, Associate Director of Kellogg's Family Rewards Loyalty, who has years of experience creating loyalty and promotion programs for some of the world’s top brands; and Atul Sabharwal, Co-Founder and CEO of Snipp Interactive, who has over 10 years of experience in the digital media and mobile industries.
“For CPG brands to succeed today, they must identify and engage highly loyal shoppers, and then reach them with relevant messages and offers,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “CPG companies, therefore, need to find ways to connect with customers and build meaningful relationships. In this respect, a loyalty program can be a tremendously valuable asset, and this webinar will show brands how to properly manage this powerful marketing mechanism.”
Marketers are invited to join Loyalty360 and Snipp on Nov. 19, 2015 at 1 p.m. EST to learn about how to better track the success and maintain the effectiveness of a CPG loyalty program. To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/treading-new-ground-with-kelloggs-loyalty-technology-in-the-cpg-industry
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
Snipp’s incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase across all channels. Its comprehensive suite of business solutions includes receipt processing, loyalty, rebates, contests & promotions, rewards, mobile messaging, data analytics and more. Snipp integrates both physical and digital touch points into one holistic, individualized view of consumers, which provides the tools and data for both retailers and manufacturers to run intelligent and highly personalized campaigns.