Soha Systems Names Avishai Ziv Vice President of Business Development

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Business development leader brings 25 years of experience in security, software-as-a-service, cloud computing and enterprise software

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We are thrilled to welcome Avishai to our team. His experience is a perfect match for Soha Systems' trajectory, and the relationships he'll focus on developing with technology partners will be invaluable as our business scales.

Soha Systems today announced that Avishai Ziv has joined the company as vice president of Business Development. Ziv brings to his new role more than 25 years of executive leadership at start-ups, mature firms and publicly traded companies, with experience in security, software-as-a-service, cloud computing and enterprise software.

"We are thrilled to welcome Avishai to our team,” said Haseeb Budhani, CEO and co-founder of Soha Systems. "His experience is a perfect match for Soha Systems' trajectory, and the relationships he'll focus on developing with technology partners will be invaluable as our business scales. With his extensive leadership experience and diverse background, he is ideally positioned to drive our business development strategy.”

At Soha Systems, Ziv will identify, evaluate, develop and implement growth opportunities for Soha, be responsible for developing new channels and distribution, and for establishing partnerships with cloud providers and cyber-security vendors.

"Soha Systems is quickly getting on the radar of leading enterprise companies who are looking for a new way to securing their internet-facing applications and a more secure and easier to deploy access solution for their on-premise data center and hybrid cloud environments," said Ziv. "I am excited to join the world-class team at Soha and look forward to helping accelerate its business growth."

Prior to joining Soha Systems, Ziv was vice president of Cyber Security Solutions for Lynx Software Technologies Inc. Earlier in his career, he founded and served as CEO of Netsuun, a SaaS & PaaS startup for delivering IT management as a service to SaaS-rich enterprises, and Intaglio Systems, a developer of end-to-end anti-counterfeit solution for electronic devices. He also served in executive business development roles at AdmitOne Security Inc. and Aladdin Knowledge Systems (acquired by SafeNet in 2009).

About Soha Systems
Soha Systems is an innovator of Enterprise Secure Access delivered as a service for data centers and hybrid cloud environments. Our service, Soha Cloud, creates a “cloud perimeter” to protect an organization’s infrastructure from Internet threats while minimizing an organization’s attack surface, effectively making applications invisible to public exposure. Through Soha Cloud, authenticated users are granted micro-granular access to specific applications. Soha Cloud can be deployed as an application's first line of defense in minutes, instead of months, at a fraction of the cost of build-it-yourself solutions. The result is a secure application delivery model that enables a zero CapEx, low OpEx model for critical workloads deployed in public and private clouds. For more information, visit http://www.soha.io and join the conversation on Twitter @SohaSystems.

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